What are the responsibilities and job description for the Field Marketing Manager position at Flame Broiler?

About the Company :

Flame Broiler is a family-owned restaurant brand that serves healthy, Korean-inspired bowls that taste really darn good. Our founder, Young Lee, opened the first restaurant in 1995 with a deep passion for people and a belief in the power of food. We believe food has a profound impact on the health of people and their communities, but the majority of quick, affordable options are unhealthy. That’s why Young Lee set out with the mission to simplify every neighborhood’s access to good food, and we are still going strong today.

About the Position :

The Field Marketing Manager will lead the execution and management of the localized marketing strategies across our 15 corporate restaurants. This pivotal role focuses on enhancing brand awareness, increasing store traffic, driving sales, and fostering customer loyalty through targeted grassroots marketing and community engagement.

Will Report to : Director of Marketing

Will Work Closely with

Marketing Team, Corporate Restaurant Operations Team, and Store Leaders.

This position will need to be successful in performing all job responsibilities according to our core values. We have 4 core values that are essential to who we are, what we do, and how we do it :

We Exemplify Love We see every task and interaction as an opportunity to show genuine care and service.

and Help Others Win – We operate as a collective team and push one another towards growth as employees, humans, and citizens.

with Fanatical Excellence – We commit to mastering every element of our work and never stop learning how to be better.

to Feed Communities – We extend our impact beyond the 4 walls of our restaurants for the benefit of the community.

About the Job Responsibilities :

Local Store Marketing Strategy Execution :

Plan and execute LSM strategies tailored to each corporate store’s unique location, demographics, and community.
Implement campaigns that drive traffic, promote new products, and enhance brand visibility at the local level.
Analyze local market trends and competitor activities to identify and capitalize on new LSM opportunities to drive traffic to corporate stores and lift sales.

Community Engagement & Partnerships :

Build relationships with local businesses, organizations, schools, and influencers to drive co-promotional events, new community partnerships, and sponsorships.

Build active community involvement by driving in-restaurant fundraisers and fostering overall growth in large order sales

Create new ways to engage with the community.

Manage community event sponsorships and donations to build goodwill and brand affinity.

Manage the Flame Broiler Groupraise Fundraising site to ensure events are coordinated and paid out in a timely manner

Promotional Event Coordination :

Plan, organize, and manage local store events, grand openings, and other in-store activations.

Oversee the execution of LSM campaigns, ensuring brand consistency and quality.

Provide support and on-site management for LSM-related events to ensure smooth execution and positive customer experiences.

Reporting and Analysis :

Measure the success of LSM initiatives, compiling data on foot traffic, customer engagement, and sales impact to refine strategies and enhance future events.

Analyze local market trends and competitor activities to identify and capitalize on new LSM opportunities to drive traffic to corporate stores and lift sales.

Manage and track LSM budgets, expenses, and ROI, reporting results to the Director of Marketing.

Sample of Top KPIs Measured :

Conduct competitive and market analysis for each location once per quarter, identifying at least 3 actionable insights per analysis.

Establish 2 partnerships per store each quarter (e.g. collaborations with schools, sports teams, or local orgs).

Achieve a 15% increase in foot traffic during LSM campaigns at each store. Attract at least 100 attendees per community or in store event hosted by individual locations.

About You :

We are searching for a specific person who can partner with us in pursuing our mission. If you are that person, then you possess the following traits :

Share our core values and passionate about health and our mission.

Excellent with relationship building and communication skills.

Results-oriented with a high appreciation for execution.

Detail-oriented, organized, and able to manage multiple priorities.

Self-driven, flexible, and highly energetic.

Able to work effectively and efficiently both independently and collaboratively

Finds joy in being a hands-on leader and rolling up your sleeves at any given moment.

Community relations and connecting with the community are second nature.

Requirements :

Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent experience in a field marketing role

3 -5 years marketing experience in restaurants (QSR concepts preferred)

Experience in community relations and growing business through connecting to the community.

Strong understanding of local marketing, including community outreach, event management, and catering.

Able to travel and be in the field 75% and in the office 25% of the time.

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