What are the responsibilities and job description for the Marketing Manager | Multifamily position at Avenue5 Residential?
Avenue5 is growing, and we are in search of a marketing manager to join our dynamic team of Fivers!
About Us
We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :
Listen to our associates, recognize them, and give them room to grow
Invest in our associates to help them become the best version of themselves
Approach every important decision with our associates in mind
Celebrate our associates’ successes and encourage them to raise the bar even higher
Summary of Responsibilities :
The marketing manager serves as part of the Avenue5 business partner team that is responsible for property marketing performance in a region and / or portfolio of multi-family properties. This position suggests and implements innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. This role will assist in the day-to-day development of the property’s brand identity and the execution of the integrated marketing programs. In addition, this position supports the reviewing and analysis of a region's performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.
Primary Responsibilities and Objectives :
- Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and / or assigned portfolio
- Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region / portfolio
- Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods / channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
- Partners with on-site property marketing team in the development of collateral for websites, ILS’, Craigslist, social media and print to serve clients
- Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
- Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients
- Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management
- Maintains a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
- Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills
- Partners with property teams to create and implement strategies for growth at all properties in the region and / or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
- Performs other duties as assigned
Education and Experience :
Skills and Requirements :
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned
Scheduling :
Environment :
Physical Requirements :
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :
This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.
Diversity :
Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
