What are the responsibilities and job description for the Digital Marketing Executive position at Avon Protection?
Position Title: Digital Marketing Executive
Location: Cadillac, MI
Business Unit: Respiratory
About Avon Technologies:
We are a world leader in protective equipment, with a reputation for innovative design, high-performance quality and specialist materials expertise. Our two brands, Avon Protection and Team Wendy, supply our respiratory and head protection portfolio to customers across the globe from our manufacturing sites in the UK and North America. With over 900 talented people our shared purpose and core beliefs are to be #FIERCE about Protecting Lives. It's why we come to work - and it's what motivates us, every day, to do the best work we can.
Purpose of Position:
A Digital Marketing Executive/Specialist to lead our digital marketing efforts – including e-comm, CMS, social media, video and content. Working with specialist agencies to deliver paid advertising, web development, etc. Working with the US team to have marketing personnel based in the US. Reporting to the Marketing Manager and responsible for supporting in the development and execution of strategies that enhance the Avon Protection brand and generate revenue.
Essential duties and/or Functions:
• Develop digital marketing campaigns which align with the overall marketing strategy to generate business growth in our target markets.
• Develop and execute organic and paid social media strategies to grow the Avon Protection brand within relevant industries.
• Managing our CMS and E-comm (Shopify) platforms with the support of the Marketing Manager.
• Create and curate engaging content (text, image, video).
• Recommend and implement new routes to reach our target audiences.
• Analyse performance metrics and adjust strategies as needed.
• Stay informed about emerging digital marketing trends and our target audiences.
• Consistent messaging, and business strategy alignment.
• Support new product launch campaigns.
• Develop and maintain strong relationships with influencers to collaborate on creating strong content to strengthen the Avon Protection brand.
• Manage relationships with agencies and key stakeholders to create new marketing materials.
• Support the wider Avon Technologies team with other activities including exhibitions, events and admin.
• Develop and execute organic and paid social media strategies to grow the Avon Protection brand within relevant industries.
• Managing our CMS and E-comm (Shopify) platforms with the support of the Marketing Manager.
• Create and curate engaging content (text, image, video).
• Recommend and implement new routes to reach our target audiences.
• Analyse performance metrics and adjust strategies as needed.
• Stay informed about emerging digital marketing trends and our target audiences.
• Consistent messaging, and business strategy alignment.
• Support new product launch campaigns.
• Develop and maintain strong relationships with influencers to collaborate on creating strong content to strengthen the Avon Protection brand.
• Manage relationships with agencies and key stakeholders to create new marketing materials.
• Support the wider Avon Technologies team with other activities including exhibitions, events and admin.
Required Minimum Qualifications:
• Degree in Marketing, Communications, or related field.
• Minimum of 2 year of experience in social media marketing.
• Strong copywriting skills.
• Strong communication skills and attention to detail.
• Creative mindset and ability to think outside-the-box.
• Experience with Digital Marketing tools (including Shopify, Klaviyo and Google Analytics).
• Ability to work independently and as part of a team.
• Can do and positive attitude when faced with challenges.
• Experience working in an international environment across multiple time zones and cultures.
• Minimum of 2 year of experience in social media marketing.
• Strong copywriting skills.
• Strong communication skills and attention to detail.
• Creative mindset and ability to think outside-the-box.
• Experience with Digital Marketing tools (including Shopify, Klaviyo and Google Analytics).
• Ability to work independently and as part of a team.
• Can do and positive attitude when faced with challenges.
• Experience working in an international environment across multiple time zones and cultures.
Preferred/Desired Skills or Experiences:
• Content creation (including graphic design, photography and video).
• Proven experience in influencer marketing.
• Proven experience in paid advertising (Meta, Google).
• Proven experience in influencer marketing.
• Proven experience in paid advertising (Meta, Google).
What We Offer:
- Flexible Schedule
- Competitive Compensation Package
- Medical, Dental, Vision Insurance
- 401k Matching
- Tuition Reimbursement
- Learning and Development Initiatives
This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the job requirements, management reserved the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.
Responsibilities of this position may include direct and/or indirect physical or logical access to information, systems, technologies subjected to the regulations/compliance with U.S. Export Control Laws.
U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.
To comply with these laws, and in conjunction with the review of candidates for those positions within Avon that may present access to export controlled technical data, Avon must assess employees' U.S. person status, as well as citizenship(s).
The questions asked in this application are intended to assess this and will be used for evaluation purposes only. Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position. The decision whether or not to file or pursue an export license application is at Avon's sole election.
U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.
To comply with these laws, and in conjunction with the review of candidates for those positions within Avon that may present access to export controlled technical data, Avon must assess employees' U.S. person status, as well as citizenship(s).
The questions asked in this application are intended to assess this and will be used for evaluation purposes only. Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position. The decision whether or not to file or pursue an export license application is at Avon's sole election.
Must be legally authorized to work in country of employment without a sponsorship for employment visa status (e.e. H1B status).
The anticipated salary range for candidates who will work in Cadillac, MI is $60,000 to $70,000 annually. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, type and years of experience within the industry, education, etc.
EOE AA M/F/Vet/Disability
Salary : $60,000 - $70,000
