What are the responsibilities and job description for the Community Manager position at AWE Tuning?
Community Manager
Reports to: Chief Marketing Officer
Introduction
The Community Manager monitors social channels to ensure that buying AWE products are friction-free, whether the consumer chooses to purchase through a dealer or directly from AWE’s website.
Qualifications
Automotive aftermarket experience is mandatory, as are excellent written and verbal communication skills. The ideal candidate has expertise in social media platforms, automotive aftermarket forums, and online social groups, and various digital marketing tools including analytics and email platforms.
Role
Social Communications: The voice behind the keyboard, supporting in the path-to-purchase, regardless of where they buy. Please note, while this is not a “weekend job” it is expected that social channels are checked from time to time through the weekend, and responded to as deemed necessary.
- Handling direct messages from users on Facebook (AWE’s page and within Facebook groups), Instagram, Forums, TikTok, other
- Engaging in topical and support-related conversations
- Starting threads on agreed upon topics
- Reporting back on trends and brand-sentiment
Customer management: Supporting consumers through the buying process to remove friction regardless of where they buy
- Monitoring and working within AWE’s chat function
- Contact form responses, via email or phone
- Responding to and closing deals from phone, email, and AWE contact forms
Success looks like
The role’s success will be a combination of maintaining AWE’s customer-response time SLAs, referral goals, sales goals, and on-brand communications.
Day in the life
This is a rough outline of a typical day, subject to change:
- 9am: The day begins with responding to DMs from overnight, ensuring that consumers have the information they need to make a purchasing decision, including where to buy.
- 10-12 pm: Covering social channels, looking for AWE mentions as well as opportunities to engage in posts on social platforms and threads within forums.
- 12 pm -1 pm: Lunch
- 1 pm-5 pm: Working on special projects, including proactive thread-starters, and analytic reports. Since consumer responses come in all day, this time is often a bit of bouncing between the special projects and responding to consumers.
- 5 pm -6 pm: Final DM responses and checking back on “hot topics” from the day on social. Checking analytics to see how the day went, prepping for tomorrow.
Job Type: Full-time
Pay: Up to $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Ability to Commute:
- Horsham, PA 19044 (Preferred)
Ability to Relocate:
- Horsham, PA 19044: Relocate before starting work (Required)
Work Location: In person
Salary : $75,000