What are the responsibilities and job description for the Marketing Manager (NAM Industrial Retail) position at Axalta?
Job Description :
JOB TITLE : Marketing Manager (NAM Industrial Retail)
Job Summary :
- Develop, implement, and execute strategic marketing plans to drive growth both through PBE and Retail channels in NAM.
- Implement strategies in collaboration with Retail sales leads to support retailers and create consumer demand through targeted consumer marketing.
- Devise plans with senior sales leads to retain and grow existing customer base as well as develop new sectors and customers.
- Forge relationships at a senior customer level to develop effective plans.
- Propose, plan, and monitor marketing budgets as agreed with Global Brand Director.
- Launch customer-specific and national campaigns to drive product sales, raise brand awareness and promote new products.
- Assume face-to-face liaison with key customers to build relationships and cultivate trust to ensure campaigns are as effective as possible.
Work Location : hybrid onsite work presence in Bethlehem, PA or Glen Mills, PA.
Key Responsibilities :
Qualifications :
Our Company :
Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products - whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals - and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
Axalta operates its business in two segments : Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140 countries and coat 30 million vehicles per year. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
