Job Description :
Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs / tactics.
Key Responsibilities and Major Duties :
Channel Strategy and Management
Channel Strategy
- Maintains an understanding of promotional education trends and Client business priorities in order to identify opportunities to drive business impact
- Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement
- Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertise
Budget management
Collaborates with brand teams to plan and track Promotional Education Program operational budgetsDevelops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honorariaPromotional Education Program Support
Project initiation
Creates / updates, gains alignment / approval for, and manages distribution of speaker program planning documents (series brief)Initiates HealthSTAR project plan for activation of speaker programs to field forceProvide strategic guidance to stakeholders on the implementation of podium programs / symposia within conferences & congressesPartner with Speaker Bureau Vendor and podium program / symposia point for submission of all documentation to execute tacticContent Creation
Identifies, drafts, and / or gains approval for speaker training content, pre / post-event communications, and other supporting P2P resourcesContent Management
Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core contentsuch as program invites and recruitment materials)
Manages brand speaker communications regarding training content updates, label changes, etc.Speaker Training Planning and Execution
Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training recordsDelivers stakeholder training to all commercial and medical team participantsSpeaker Bureau Management
Speaker Training Planning and ExecutionAccountable Manages requirements for speaker contracting, conducts analysis for bureau size recommendations / regional allocations, and partners with Field Sales and Medical on nominations / validations for new speakersDetermines fair market value (FMV) and secures legal consultation Manages speaker bureau maintenance and speaker support resourcesManages contracting and logistics vendor partners to ensure availability of speakers and resources to the fieldNote : The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned. Brand-specific responsibility may change depending on business support needs.)
Key Stakeholders / Contacts
Key business partners : Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical TeamsKey matrix partners : Legal, Compliance, FinanceKey external suppliers : Speaker Program Logistics vendors, Agency Partners, Meeting Management vendorsList of Minimum Position Requirements / Competencies :
Degree / Certification / Licensure :
BA / BS degree required.Experience Responsibility and minimum number of years :
Candidate should possess 5 years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area / brand team experience preferred; sales, project management, and / or operations experience also.Competencies knowledge, skills, abilities, other :
Understanding of Commercial Operations or StrategyExcellent planning, prioritization, management, and organizational skillsStrong interpersonal and communication skillsProven track record collaborating with large matrix teams
