What are the responsibilities and job description for the Marketing Manager position at Axiom Global?
About Axiom :
Axiom is where legal teams go to find the right talent for everything from routine in-house tasks to complex outside counsel work. Too many legal departments are stuck having to choose between paying the high fees of their law firm, hiring full-time employees they don't need, or turning to a low-cost agency that can't meet their quality standards. At the same time, top lawyers want to work on challenging legal matters, but they want more control over how, when, and where they practice. Both are forced compromises that no one should have to make. Axiom shares and meets the higher standards of its clients and lawyers, with our "work smarter, adapt faster, go further" approach - connecting growing mid-market and Fortune 500 companies with the world's deepest bench of experienced, specialized legal talent.
About Axiom Advice & Counsel
Axiom Advice & Counsel (AA&C) is the newly formed law firm and innovative venture of Axiom Global Inc. Located in Arizona and serving clients across the United States, AA&C is setting a new standard for the modern law firm. From prioritizing clients and the lawyer experience, to finding the right legal talent for the right legal matter, AA&C's approach to the law firm model provides clients with better value for every dollar spent on outside counsel. AA&C represents a diverse set of clients, ranging from growing mid-market businesses to global multinationals with large in-house teams. The firm focuses on corporate law including general counsel services, real estate, labor and employment, mergers and acquisitions, data privacy, intellectual property, and regulatory matters. Axiom Advice & Counsel works alongside Axiom to support companies and clients with direct legal services.
Both Axiom and AA&C put our people first, attracting those who are thoughtful, caring, and collaborative. We strive for excellence in everything we do and value integrity and our people above all else.
About the role :
Axiom seeks a Marketing Program Manager to manage integrated marketing programs for its law firm, Axiom Advice and Counsel (AA&C). Working in close partnership with Axiom's corporate marketing team and key executive stakeholders, the candidate will define and manage specific marketing programs (e.g., webinars, events, email campaigns, social media, etc.) that drive brand awareness and pipeline for AA&C.
The ideal candidate brings experience with outbound marketing, particularly demand generation for B2B professional services and / or experience in marketing within a law firm.
Key Responsibilities :
1. Program Development & Execution :
- Design, implement, and manage marketing programs that align with AA&C's goals and objectives.
- Lead the end-to-end execution of campaigns, including planning, budgeting, and tracking.
- Coordinate with internal teams (content, design, product, sales) and external vendors to ensure timely and successful program delivery.
- Act as the primary point of contact for stakeholders, providing regular updates and soliciting feedback.
- Define KPIs and objectives for each program.
- Monitor, measure, and report on campaign effectiveness using analytics tools.
- Provide actionable insights to improve future program performance.
- Maintain detailed project plans, timelines, and documentation for marketing initiatives.
- Identify and mitigate potential risks to ensure successful program delivery.
- Achievement of monthly and quarterly pipeline metrics (MQLs and Marketing Generated Revenue)
- Increase in engagement with AA&C marketing content (AA&C website traffic, LinkedIn followers, webinar attendance, email, etc.)
- Timely and effective execution of marketing programs resulting in high NPS among internal stakeholders.
- 5 years of experience in B2B marketing, ideally for professional services or law firms.
- Experience owning and achieving full-funnel marketing targets, including MQLs, SQLs, Marketing Wins and Marketing Revenue.
- Strong program management skills with demonstrated track record of managing multiple campaigns and workstreams simultaneously
- Ability to understand how strategic objectives translate into market-specific programs
- Demonstrated ability to implement and test with extreme attention to detail
- Legally eligible to work in the country in which the position is located
- Bachelor's degree required with emphasis on marketing, business or communications preferred.
- Proactive self-starter, intrinsically motivated
- Intelligent, with strong critical thinking skills
- Ability to think strategically, paired with high attention to detail in execution
- Positive, can-do attitude
- Ability to prioritize multiple projects simultaneously, naturally high RPM
- Strong interpersonal skills a must; values influencing & building relationships
- Collaborative team player, yet also comfortable working independently
- Our People Reflect Our Values! We are :
- Performance Oriented : We possess an unbelievable work ethic and unwavering commitment to quality
- Cross-functionally collaborative : We bring others together, creating strong relationships across lines of difference
- Data & Fact Based : We seek to understand and learn from information and perspectives everywhere
- Customer First : We aim to delight our clients and legal talent at every opportunity
2. Collaboration & Stakeholder Management :
3. Campaign Performance & Analytics :
4. Project Management :
Success metrics
About you : Qualifications :
Characteristics :
Innovative : We generate new, creative, and disruptive ideas to change the status quo in their fields
Axiom's total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role based in Phoenix is $73,000 - 82,000. You will also be eligible to participate in our Annual Bonus Plan which on target would be 20% of your base salary for a Manager level role in our Marketing business unit. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.
Accommodation for Individuals with Disabilities : Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include "Applicant Accommodation" in the subject line.
Salary : $73,000 - $82,000
