Market Development Manager (Breast Specialty)

Job Summary of the Market Development Manager

The Market Development Manager role is a vital field-based position with responsibility for driving the growth strategy that focuses on establishing our technology as a standard of care. The role is outward facing with the majority of efforts directed at field-based activities including leading the execution of the downstream marketing strategy, with a goal to grow the Company’s breast business through market penetration. Specifically, the Market Development Manager will be required to develop and execute marketing campaigns for existing and new customers in the current market segments, engage and support the breast specialty team, develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, and collaborate with marketing communications, sales, sales training and professional education. The position will report to the Sr. Director, Market Development.

Requirements of the Market Development Manager

• Minimum of a bachelor’s degree. Specialty in marketing is strongly preferred
• Minimum 5 years of demonstrated success and progressive experience in marketing and product management in the medical device, biotech or pharmaceutical industries
• Marketing experience in breast surgery/reconstruction or women's health is strongly preferred.
• Demonstrated experience generating, executing, and measuring effectiveness of creative ideas despite ambiguity in the process and competing priorities
• Successful experience engaging sales teams, building trust and becoming a subject matter expert
• Adept at managing multiple priorities in fast‐paced environment, on time and to budget
• Ability to collaborate, influence and work with others in a dynamic, matrix environment
• Must demonstrate strong interpersonal and communication skills with various levels of management and ability to manage differences and needs between multiple stakeholders.
• Willing and able to travel domestically, approximately 40% of the time to respond to the needs of the customers and organization, some international travel expected.

Responsibilities of the Market Development Manager

The specific duties of the Market Development Manager include but are not limited to:

• Owns and drives the breast reconstruction downstream marketing strategy
• Responsible for breast specialist team support and engagement
• Creates and owns the customer journey for critical segments
• Develops and executes marketing communications including sales collateral, presentations, internal training documents, conference materials, and professional education events
• Reports marketing KPIs to demonstrate effectiveness in sales growth and market penetration and proactively provides recommendations
• Partners with marketing and sales leadership to understand market feedback and field training/messaging needs and deliver solutions
• Partners with KOLs and societies on the execution of strategic initiatives
• Builds relationships with referring HCPs to expand awareness around sensation loss and facilitate collaborative relationships with plastic reconstructive surgeons
• Partners and collaborates with advocacy groups in the breast cancer arena
• Advises as subject matter expert on conference strategy, events and other commercial activities
• Conducts market research to assess, define and measure progress in key market segments

 Location

111 West Oak Ave., Tampa, FL  33602

OR

Remote

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Benefits/Compensation