What are the responsibilities and job description for the Director, Content Strategy & Operations Job at Axon in Boulder position at Axon?
Your Impact
We’re looking for a dynamic Director of Content Strategy & Operations to build and lead a centralized content and copy function that drives strategic content for both pre-sales and post-sales. In this role, you will shape and execute content strategies that support our marketing goals across a matrixed global organization. This leader will work cross-functionally with Corporate Communications, Product Marketing, Demand Generation, Digital Marketing, and Creative Production (Design and Video), managing our DAM, copywriting, and localization teams to deliver content that speaks to our brand and resonates with diverse global audiences.
What You’ll Do
Location : Denver / Boulder OR Scottsdale OR Seattle
Reports to : VP, Marketing Operations
Direct Reports : Digital / Content Asset Management (DAM), Copywriting, and Localization Teams
- Develop and Lead Content Strategy : Design and execute pre-sales and post-sales content strategies aligned with Axon’s marketing goals, ensuring our content elevates Axon's brand and supports targeted demand generation efforts.
- Build and Manage a Centralized Content Team : Oversee the Digital Asset Management (DAM), Copywriting, and Localization teams, defining roles and workflows that allow for scalable content production and global reach.
- Drive Copywriting and Localization Excellence : Lead efforts to create impactful, brand-aligned copy across multiple formats (blogs, video, social, etc.) and channels that can be tailored for international audiences, ensuring quality and consistency across global markets.
- Foster Cross-Functional Collaboration : Partner closely with Corporate Communications, Product Marketing, Demand Generation, Digital Marketing, and Creative Production teams to align content with broader campaigns and product launches.
- Optimize Content Operations : Establish and continuously improve content processes, tools, and templates to streamline asset creation, approval, and distribution. Ensure our DAM system is effectively utilized to manage and repurpose assets.
- Implement Content Performance Metrics : Establish KPIs to evaluate content effectiveness and guide data-driven decisions. Regularly analyze content performance and optimize based on insights to maximize reach and engagement.
- Audience-Centric Focus : Deeply understand the target audience to create relevant and compelling content that resonates and builds loyalty, with the ability to adapt strategies based on customer feedback, market shifts, and engagement metrics.
- Brand & Market Positioning : Ensure all content reinforces brand positioning, differentiates Axon in the marketplace, and stays current with industry trends to inform innovative ideas that help us stay competitive.
What You Bring
90 Days at Axon
At Axon, we prioritize meaningful progress from day one. Here’s what you can expect in your first 90 days :
First 30 Days :
First 60 Days :
90 Days & Beyond :
Benefits that Benefit You
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay : Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 145,800 in the lowest geographic market and USD 233,280 in the highest geographic market. The actual base pay is dependent upon many factors, such as : level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially, and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit
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Salary : $233,280