What are the responsibilities and job description for the AVP, Conversion Rate Optimization Manager position at Axos Bank?
Axos Bank
Target Range:
$110,000.00/Yr. - $138,000.00/Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.
Eligible for an Annual Discretionary Cash Bonus Target: 10%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%
These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
Axos is seeking a talented Conversion Rate Optimization Manager to lead our efforts in enhancing campaign and website performance and conversion rates using advanced analytics, best-in-class test-and-learn models and optimization strategies. If you are ready to join a fast-growing, respected financial institution and be a part of a team that values creativity, innovation, and excellence, we invite you to apply for the Conversion Rate Optimization Manager role.
Responsibilities:
- Conversion optimization strategy: Develop and execute a comprehensive conversion rate optimization strategy, identifying opportunities to enhance the user experience and drive conversions. Create and manage comprehensive roadmaps for optimization experiments. Design, execute, and analyze A/B and multivariate tests using tools like Optimizely and VWO
- Analytics Expertise: Leverage advanced analytics tools, such as GA4, to gain insights into user behavior, funnel analysis, and segmentation to inform optimization efforts. Configure, track, and report on custom events, customer conversions, and soft conversions in GA4
- Testing Frameworks and Execution: Establish systemic testing frameworks to identify statistically significant wins measurable throughout the conversion funnel. Plan and execute A/B tests, multivariate tests, and other experimentation strategies to identify factors that impact each stage of the conversion journey, user engagement and conversion rates
- Data-Driven Decisions: Analyze data to uncover critical insights and recommend improvements in user journeys, including digital acquisition channels, conversion paths, website experience and more. Develop actionable insights through advanced segmentation and exploration in GA4
- User Research: Conduct user research, including surveys, user interviews, and heatmaps, to understand user preferences and pain points. Optimize website landing pages, visitor voyages, and click paths to maximize conversion rates. Leverage proven methodologies and case studies to drive continuous improvement in CRO efforts
- Collaboration: Work closely with cross-functional teams, including web developers, designers, content creators, and marketers, to implement optimization strategies. Consult with senior stakeholders to align marketing strategies with broader business objectives. Foster a collaborative environment, driving alignment across departments
- Reporting and Monitoring: Create and deliver regular reports on key performance indicators, website performance, conversion rates, and the impact of optimization efforts on acquisition goals
- Data Visualization & Storytelling: Create compelling PowerPoint presentations and dashboards for internal stakeholders. Translate complex data into actionable insights and visually engaging stories. Present findings, strategies, and recommendations confidently to senior leadership
- Continuous Learning and Knowledge Sharing: Stay up-to-date with industry trends and best practices in analytics, conversion rate optimization, and UX design and educate others within the organization on how to best impact user experience
Qualifications:
- 10 years of experience with CRO and user experience design in an agency environment and is ready to take charge and lead
- Outstanding proficiency with web analytics tools, GA4, A/B testing platforms, and CRO software
- Extensive experience with Google Analytics, including transitioning from Universal Analytics to GA4
- Strong background in CRO, with demonstrated success using A/B and multivariate testing tools (Optimizely, VWO)
- Proficient in setting up audiences, custom events, and advanced segmentation in GA4 and Google Ads
- Exceptional PowerPoint and dashboarding skills with a knack for visual storytelling
- Proven experience in conversion rate optimization, digital marketing, or related roles
- Strong knowledge of attribution models, expertise in customer segmentation, and the use of test-and-learn strategies to optimize campaigns
- Knows how to apply user experience (UX) principles and best practices.
- Aware of content strategy and SEO principles and practices
- Knowledge of HTML, CSS, and JavaScript is a plus
- Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients
- Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t
- Bias for action and ability to execute with urgency
- Strong communication and presentation skills, comfortable engaging with senior stakeholders in person
- Experience in eCommerce and DTC marketing strategies
- Familiarity with other analytics and marketing automation tools
- A strategic mindset combined with a results-driven approach
Axos Employee Benefits May Include:
- Medical, Dental, Vision, and Life Insurance
- Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
- HSA or FSA account and other voluntary benefits
- 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
- Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
About Axos
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.
Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).
Learn more about working at Axos
Pre-Employment Background Check and Drug Test:
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.
Equal Employment Opportunity:
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Job Functions and Work Environment:
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Salary : $110,000 - $138,000
