What are the responsibilities and job description for the Sales Planning Analyst position at B&G Foods North America?
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Reporting directly to the Sales Planning Manager, this position is primarily responsible for identifying trade spending effectiveness and efficiency opportunities across the Business Unit’s brand portfolio. The role may also support the Sales Planning Manager for other activities. The Sales Planning Analyst works collaboratively with the Revenue Growth Management Team and Sales Team Analysts to ensure customer promotion plans align with the brand trade strategy, pricing/promotional guardrails and brand spending is within approved budgets. The Sales Planning Analyst utilizes AFS, T-Pro, Nielsen and Numerator to routinely conduct post promotion analysis and provide actionable insights and recommendations to the Sales Planning Manager. The Sales Planning Analyst may support the Sales Planning Manager for other activities such sales forecasting, new item execution, slotting fund management and ad hoc tracking and reporting.
Responsibilities:
Utilize all available data and tools daily to effectively fulfill job duties. Examples include AFS, T-Pro, Nielsen and Numerator.
Work with Revenue Growth Management and the Sales Teams to execute on key efficiency and profitability improvement initiatives.
Constantly strive to identify and synthesize insights and translate into actionable recommendations for channel, customer and brand.
Monitor trade spending versus budget by customer for all brands within the BU portfolio.
Support Sales Planning Manager for new item execution tracking and reporting including slotting.
Support Sales Planning Manager in the consensus forecasting. process to include providing AFS data inputs and attending select meetings.
Perform ad-hoc analyses and data pulls that may be requested by the Sales Planning Manager.
Experience, Skills, Education:
- Bachelor's Degree required
- 1-2 years relevant sales planning experience required
- Trade Planning Management system experience required
- Nielsen/IRI experience preferred
- Microsoft Office expertise required
- Analytical skills necessary to draw conclusions and make recommendations based on data
- Excellent time management, organizational and communication skills required
- Ability to multi-task projects and continually prioritize workload as internal demands require while ensuring deadlines are met
- Good financial understanding (trade management gross to net) and return on investment (ROI)
- Strong analytic ability to parse data using Excel. i.e. Pivot Tables, datalookup formulas
- Persistence and attention to detail important
- Familiarity with multiple data sources, ie. AFS, syndicated sales data and financial data
- Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems aptitude
