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BHOM Leasing & Marketing Manager (48355)

B.HOM Student Living
San Diego, CA Full Time
POSTED ON 2/24/2025 CLOSED ON 3/23/2025

What are the responsibilities and job description for the BHOM Leasing & Marketing Manager (48355) position at B.HOM Student Living?

BHOM Student Living Has An Established Foundation Of Experience, Resources And Partnerships Which We Acquired Over The Course Of Our 37-year History. At BHOM, We Understand That Great Customer Service Is What Keeps Residents Satisfied, And That Great Service Comes From Engaged, Happy And Well-trained Team Members. We Continue To Recognize That We Are Only As Strong As Each Individual Employee And We Value Our Employees By Providing a Strong Benefit Package

  • 3 Weeks of Paid Time Off
  • Birthday Paid Day Off
  • BHOM Gives Back (Paid Volunteer Time Off)
  • 13 Company Paid Holidays
  • BHOM Paid Leave
  • Employee Assistance Program

The Leasing Manager is responsible for the successful management and oversight of the leasing and marketing functions and strategies for the property/properties, ensuring occupancy and resident retention meet property goals, and that leasing team members are meeting established goals and following all marketing and leasing company policies and procedures.

Overview

  • Create, implement, evaluate and track marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities; manage all regular marketing and leasing reporting as required/requested
  • Hire, train, supervise and coach leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
  • Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
  • Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources; will also final review and approve all leasing files to ensure accuracy and completeness
  • Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by the state and/or local law

Essential Job Functions

  • Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
  • Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
  • Review and approval for all leasing files ensuring accuracy and completeness
  • Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
  • Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
  • Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
  • Other duties as assigned.

Minimum Qualifications/Skills

  • Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)
  • Excellent verbal and written communication skills
  • Strong ability to plan and organize multiple tasks effectively
  • Demonstrated leadership skills
  • Ability to maintain high level of confidentiality

Desired Qualifications/Skills

  • Knowledge of Entrata
  • Previous experience in student housing

Work Schedule: Generally, 9am-6pm, Monday-Friday, with extended hours and/or weekends being required as scheduled, and as needed to meet business needs.

BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live.
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