What are the responsibilities and job description for the CRM Manager position at Babbel - NYC?
Are you looking to break into a large, well-known consumer facing brand? Do you have experience in CRM and enjoy using data to drive customer engagement and loyalty? Are you passionate about nurturing relationships with customers to increase their lifetime value? If so, this role may be for you.
We are hiring for two CRM Manager roles—one focused on Acquisition and one focused on Retention. Candidates with expertise in either area are encouraged to apply! You do not need experience in both—just one.
About the Role:
The CRM Manager will report to the Director of CRM, and lead either our international customer acquisition/retention strategy across, SMS, push, and in-app messaging. This role focuses on engaging, nurturing and converting users across key global markets. Your efforts will be instrumental in growing Babbel’s user base and ensuring that millions of learners feel motivated to start and continue their language-learning journey.
This position is located in NYC and requires a minimum of 3 days/week in office.
Across all aforementioned markets, you will:
- Develop and execute a comprehensive, high-impact CRM strategy with a focus on driving either user conversions or customer retention
- Own the iteration and optimization of campaigns, ensuring they are customized for various markets and audience segments.
- Manage the end-to-end creation and deployment of highly targeted and personalized campaigns across multiple channels.
- Identify and implement innovative programs to accelerate customer growth, improve retention, and increase customer lifetime value.
- Plan and maintain an integrated CRM campaign calendar with stakeholders, ensuring timely execution and high-quality content delivery.
- Leverage new technologies, platforms, and channels to effectively reach and engage audiences across regions.
- Lead campaign analysis and report on performance globally, providing insights and actionable recommendations for continuous improvement.
- Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging tailored for each region.
You have:
- 4 years of experience in CRM marketing with a focus on either customer acquisition or customer retention (both are not required).
- A strong understanding of international markets is essential.
- Hands-on experience with building and optimizing conversion-focused email, in-app, and push marketing campaigns.
- Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io.
- Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy.
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions.
- Working knowledge of email HTML and CSS, liquid logic and SQL.
- A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance.
- Proficiency with A/B and multivariate testing methodologies.
- Exceptional written and verbal communication skills with attention to detail and a creative sensibility.
Benefits
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with the SVP, CEO and other managers
- 20 PTO days every year with additional tenure-based days after 2 years
- Flexible and hybrid work environment
Salary Information:
- In New York City, the reasonable annualized full-time salary for this role is $100,000 - 120,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level
- For all other locations, the reasonable annualized full-time salary range for this role is in line with competitive geographic market rates for this role and will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level
Babbel is an equal opportunity employer committed to diversity and inclusion.
Salary : $100,000 - $120,000
