What are the responsibilities and job description for the Lead, Digital Campaign Performance position at Bahakel Digital?
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Responsibilities
The Digital Campaign Performance Lead will be pivotal in the digital ad operations team at Bahakel Digital. This position will work closely with the Digital Sales Manager(s) and the sales team, ensuring a seamless pre-to-post campaign process. This includes strategy development, identifying growth opportunities, and creating reports tailored to each client’s KPI. Additionally, this position will serve as a resource to advise sales teams on the latest features and best practices in the digital advertising space. This position will be located in our Charlotte, NC office.
Qualifications
Bahakel Communications, Ltd. is a regional broadcaster and digital media company in the southern United States. Founded in 1953 by Cy Bahakel, we continue to be wholly owned and operated by the Bahakel family today. Bahakel Digital is the digital agency arm of Bahakel Communications, headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.
About Bahakel Digital
Bahakel Digital is a full-service digital advertising and marketing agency within Bahakel Communications. We specialize in bringing the most sophisticated digital advertising strategy and technology to clients of all sizes, from locally owned and operated small businesses to large regional brands.
We have a proven track record of success in a wide variety of business categories, including but not limited to: automotive dealerships, service business (HVAC, plumbing, roofing, etc.), retail (furniture, fashion, etc.), medical and dental, events (ticket sales), and more.
We are a client-focused, creative, and analytical team who loves what we do.
Responsibilities
The Digital Campaign Performance Lead will be pivotal in the digital ad operations team at Bahakel Digital. This position will work closely with the Digital Sales Manager(s) and the sales team, ensuring a seamless pre-to-post campaign process. This includes strategy development, identifying growth opportunities, and creating reports tailored to each client’s KPI. Additionally, this position will serve as a resource to advise sales teams on the latest features and best practices in the digital advertising space. This position will be located in our Charlotte, NC office.
Qualifications
- Bachelor’s Degree from a four-year university or equivalent years of experience
- 5 years of agency experience (specifically digital advertising)
- Impeccable troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment.
- Effective time management skills – ability to prioritize and meet deadlines
- Experience in building programmatic campaigns and a solid grasp of best practices and terminology in programmatic advertising.
- Deep understanding of the online advertising industry/ecosystem
- Expert in interpreting complex and varied data sets across digital advertising campaigns, with the ability to translate insights into clear, actionable narratives to share with sales teams/clients.
- Highly organized and focused multi-tasker with strong attention to detail
- Experience with tracking tag installation and modification (as needed) via popular tag management platforms or hard-code installation.
- 3 years experience with data visualization tools (Looker Studio, Tableau, etc.)
- Proficient in SQL
Bahakel Communications, Ltd. is a regional broadcaster and digital media company in the southern United States. Founded in 1953 by Cy Bahakel, we continue to be wholly owned and operated by the Bahakel family today. Bahakel Digital is the digital agency arm of Bahakel Communications, headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.
About Bahakel Digital
Bahakel Digital is a full-service digital advertising and marketing agency within Bahakel Communications. We specialize in bringing the most sophisticated digital advertising strategy and technology to clients of all sizes, from locally owned and operated small businesses to large regional brands.
We have a proven track record of success in a wide variety of business categories, including but not limited to: automotive dealerships, service business (HVAC, plumbing, roofing, etc.), retail (furniture, fashion, etc.), medical and dental, events (ticket sales), and more.
We are a client-focused, creative, and analytical team who loves what we do.