What are the responsibilities and job description for the Marketing Communications Manager position at Bakelite?
As Marketing Communications Manager at Bakelite, you’ll help us create a better tomorrow with sustainable and innovative chemistry today.
We’re Everywhere. Everywhere you look, you’ll find products enabled by Bakelite, from stronger homes to safer automobiles and everywhere in between. With more than 100 years of history and strong customer relationships, we boldly engineer sustainable products to tackle our world’s most challenging demands.
Join Our Team and Help Us Build a Stronger, Safer, Better World.
It’s Better with Bakelite.
Marketing Communications Manager: The Impact You’ll Have On The Organization and World
Drive our brand’s online presence and engagement by crafting compelling digital strategies that generate customer interest, attract top talent, and elevate brand awareness within our communities through innovative website, social media, and marketing campaigns.
Lead the end-to-end strategy and execution of professional tradeshows, conferences, and events, ensuring alignment with organizational goals and delivering impactful brand experiences.
Serve as the go-to events expert, providing strategic guidance to teams, identifying high-value event opportunities, and managing all aspects of planning and execution, from concept to post-event analysis, while delivering actionable insights to leadership.
It's Better with Bakelite: Our Commitment Back to You
You’ll Help Shape Our Future. As a Bakelite associate, you’re part of a diverse, global population creating the next generation of the company and we expect you to put your fingerprint on it.
We Champion Our Associates. At Bakelite, you don’t just climb the career ladder – you pave your personal path through continued learning and development.
Together, We Will Protect the Planet. From our processes to our products, we are focusing on the opportunities that both grow our profitability as a company, and improve and protect the planet.
Safety is a Core Value. At Bakelite, safety is a 24/7 mindset. We are all safe today to ensure we are able to show up tomorrow – for our families and friends, for each other and for our communities.
We Care. Plain and simple, we care about our associates. From the top on down, we place a high value on our culture and the associate experience. We offer competitive compensation, robust benefits and support our associates every step of their career.
Does a Typical Day Look Like? Here are your primary responsibilities:
Develop and implement comprehensive digital marketing strategies – both global and regional – to enhance brand visibility and drive customer engagement.
Oversee web migration projects, ensuring a smooth transition and optimal user experience.
Update and maintain the company website with relevant and engaging content.
Optimize website to increase ranking within search engine results page (SERP) and encourage more site traffic.
Use web analytics tools to monitor site performance.
Develop, execute and optimize marketing campaigns, including email and social media marketing by maintaining strong marketing calendar.
Partner with Commercial Team to gain potential leads and converting them into customers.
Lead the development of global and regional marketing plans for large tradeshows, including pre-event promotion and post-event follow-up.
Coordinate with cross-functional teams to ensure seamless execution of tradeshow initiatives.
Ensure that content effectively communicates key messages and aligns with brand guidelines.
What is Needed to be Successful in this Role (Required Skills/Abilities):
Bachelor's degree in Marketing, Business, or a related field.
Digital and offline marketing strategies.
Experience in planning and executing marketing strategies for large tradeshows.
Strong analytical skills with the ability to interpret data and make informed decisions.
Strong interpersonal communication skills.
Experience in project management and budget management.
Are you ready to help us build a better tomorrow and put your fingerprints on the world? Apply for this exciting opportunity, and learn more about our hiring process, insights from our global associates, our robust benefits and more at Bakelite.com/careers.
