What are the responsibilities and job description for the Digital Marketing Specialist position at Balance Marketing Group?
About Us
Balance Marketing Group is a rapidly growing integrated marketing agency. We produce marketing that accelerates revenue goals. Our team values curiosity, creativity, collaboration, and results.
The Role
As our Social Media Manager, you will lead social initiatives for a portfolio of diverse clients. You will bring their brands to life online by developing strategic content calendars and delivering measurable results.
Key Responsibilities
Develop and execute social media strategies across top-tier platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and more.
Write compelling copy for daily posts, blogs, and short-form content.
Design simple graphics and direct visual content including photos and videos.
Monitor conversations, engage audiences, and manage community presence.
Stay on top of trends, tools, and platform innovations.
Analyze performance data and deliver actionable reports.
Collaborate closely with our creative and account teams, as well as clients.
Requirements
1 years of marketing or social media experience (agency or in-house).
Excellent writing, communication, and storytelling skills.
Experience with social media platforms, content tools, and scheduling software.
Basic graphic design skills (Canva, Adobe Express, or similar).
Strong time management and multitasking abilities.
Comfort engaging with clients and stakeholders directly.
Ability to travel to client locations in the region as needed.
Education: Bachelor's degree in Marketing, Communications, or related field.
Bonus Points For: CRM experience, analytics dashboards, project management tools.
