What are the responsibilities and job description for the Social Media Marketing Strategist position at Balanced Body Inc?
Description
Balanced Body® is the global leader in Pilates equipment and education, known for its innovation, eco-conscious values, and commitment to transforming lives through movement. Founded in 1976, Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity, wellness, and purpose.
We’re looking for a dynamic Social Media Marketing Strategist to design and execute strategies that elevate our brand across platforms. You’ll be the voice behind our digital presence, creating engaging content, growing communities, and driving meaningful impact.
Requirements
- Develop and execute comprehensive social media strategy(s) aligned with company goals.
- Conduct market research, audience analysis, and competitive benchmarking.
- Develop and/or curate, and schedule high-quality content (text, images, videos, graphics) for platforms including Instagram, Facebook, LinkedIn. Future prospective platforms include YouTube, TikTok, Pinterest, and X.
- Engage authentically with our audience—replying to comments, DMs, and tags.
- Build and manage a strategic social content calendar (in collaboration with the marketing team) to support product launches, special promotions, and/or campaigns.
- Partner with collaborators to authentically row brand reach and credibility.
- Track performance using tools like Sprout Social and Google Analytics; report monthly KPIs and insights in dashboard and/or digital report.
- Plan and optimize paid campaigns to boost engagement and conversions.
- Stay on top of emerging trends, platform updates, and creative innovations.
Qualifications
- 4 years in a mid-level social media role (manager or strategist).
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience managing paid campaigns and partnerships.
- Proficiency in Sprout Social, Hootsuite, Google Analytics, Canva, Adobe Suite, and basic video editing tools.
- Strong copywriting and editing skills.
- Highly organized, collaborative, and creative.
- Familiarity with Wrike (or other project management tools like Asana or Basecamp.)
- Bonus points for Pilates knowledge—as a user or instructor.
Schedule & Work Setup
- Monday–Friday | 8:00 AM – 5:00 PM
- Willing to work evenings and/or weekends as needed to support key social media activations and community engagement initiatives
- Hybrid: minimum 1 day per week onsite (Wednesday's) in Sacramento, CA 95828
The Company
Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.
We offer competitive compensation and excellent benefits including:
· Medical, Dental & Vision
· Life and Long-Term Disability Insurance - Employer Paid!
· 401k Plan Match!
· Paid time off and holidays
Balanced Body is an equal opportunity employer dedicated to workforce diversity.
NO AGENCY CALLS!
Salary : $70,000 - $90,000
