What are the responsibilities and job description for the Social Media & Marketing Specialist position at Golden Hour Designs?
Golden Hour Designs is seeking a creative and confident Social Media & Marketing Specialist to help grow our digital presence through compelling content, short-form video, and engaging campaigns. This part-time position is ideal for a digital storyteller with strong video editing chops and a passion for sharing brand narratives online. You'll collaborate closely with our marketing and creative teams to produce engaging, on-brand content that reflects our values and aesthetics.
Description
About Golden Hour Designs
Golden Hour Designs is a women-owned small business committed to creating high-quality artisan products that embody craftsmanship and creativity. Our offerings include a curated selection of unique handmade and ethically sourced goods, thoughtfully priced to provide exceptional value. Our products are sold online, in over 800 retail stores across the US, and at our flagship brick-and-mortar boutique in Oak Park, Sacramento, CA.
Position: Social Media & Marketing Specialist (PTS)
Status: Part-time, temporary, seasonal (PTS); up to 15 hours per week depending on business needs
Compensation: Ranging $18-$22 hourly; Salary commensurate with experience
Working Relationship(s): The Social Media & Marketing Specialist (PTS) will report directly to the General Manager and collaborate closely with the Owner and a number of GHD employees.
Who You Are: You're fluent in social media and fluent in style. You understand how to craft a story through visuals, movement, and voice—and you know how to stop the scroll. You're a confident creator with a sharp editing eye, a pulse on current trends, and the flexibility to jump in behind the scenes or in front of the camera. You're collaborative, proactive, and energized by the idea of creating expressive, on-brand content in a fast-paced, creative environment.
Expectations
We’re a small, creative team that values communication, collaboration, and initiative. As our Social Media & Marketing Specialist, we expect you to:
- Bring fresh, relevant content ideas to the table regularly
- Be a consistent, positive presence in our on-site workspace
- Represent our brand with authenticity and enthusiasm, both online and in person
- Meet deadlines and manage your workload with minimal oversight
- Communicate clearly and proactively with teammates across departments
- Stay current on platform trends and adapt strategies accordingly
- Be open to feedback and quick to iterate or pivot as needed
- Maintain a high standard of quality and attention to detail in everything you create
- Respect the dynamic nature of a small business—things move quickly and often evolve
Schedule & Availability:
- Part-time, hourly position
- Regular availability required Tuesday through Saturday
- Up to 15 hours per week, depending on business needs
- Weekly schedule may vary based on content needs, events, and production timelines
- Must be flexible and adaptable to shifting weekly schedules
- Occasional evening and weekend work required for events, content shoots, or campaign launches outside standard business hours
Duties & Responsibilities
Content Creation & Video Production – 50%
- Film and edit short-form video & photo content for Instagram Reels, TikTok and other platforms
- Capture photo and video content at our store, during in-person events and product shoots
- Appear in or help stage on-camera content for behind-the-scenes, tutorials, and trend-driven posts
- Ensure content aligns with brand voice, values, and aesthetic
Social Media Management – 25%
- Strategize and create the digital content with intention while considering brand messaging
- Schedule and publish daily/weekly content across all platforms
- Write engaging, on-brand captions and hashtags to maximize reach and engagement
- Monitor audience responses and trends, providing input on platform growth strategies
- Collaborate with the team to build and maintain a content calendar
Digital Marketing Asset Design – 15%
- Create branded graphics for email campaigns and SMS promotions
- Assist in the design and layout of marketing materials using Canva or Adobe Creative Suite
- Support promotional initiatives with creative assets tailored to seasonal campaigns and product drops
Strategy & Reporting – 10%
- Participate in monthly planning and content brainstorms
- Track and report on key performance metrics (reach, engagement, conversions)
- Stay up to date with current social trends and recommend new ideas for experimentation
Requirements
- Must be at least 21 years old
- High school diploma or equivalent
- Minimum 2 years of experience managing and creating content for Instagram, TikTok, and other social media platforms
- Proficient in video editing software such as CapCut, Adobe Premiere, or Final Cut Pro
- Experience designing digital marketing assets using tools like Canva, Adobe Creative Suite, or Klaviyo
- Comfortable and confident both behind the scenes and on camera
- Strong time-management and organizational skills, with a sharp attention to detail
- Excellent verbal and written communication skills
- Ability to work independently and collaboratively, with a proactive, solution-oriented mindset
- High level of professionalism; able to navigate change and challenges with diplomacy and tact
- Ability to pass a standard background check
Job Location: Due to the nature of its responsibilities, this position is required to 100% on-site
Must be able to reliably commute to the following location for work:
Golden Hour Designs
2837 36th St.
Sacramento, CA 95817
Benefits & Perks
- Opportunity to join a dynamic team in a growing creative company
- 15% employee discount on retail products; 30% employee discount on GHD products
- 401(k) with match*
- Paid sick leave
- Regularly provided refreshments in break area
- Free jewelry for your birthday!
Equal Opportunity Employer:
Golden Hour Designs is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Salary
$18 - $22 per hour
Salary : $18 - $22
