What are the responsibilities and job description for the Marketing Director - Baller League US position at Baller League?
Primary Responsibilities
- Drive brand expansion, enhance market presence, generate high-quality leads, and optimize marketing return on investment (ROI) for Baller League US - the new era of football.
- Marketing Strategy: Formulate and implement the company's marketing strategy in alignment with overarching business goals. Identify key market segments, uncover growth opportunities, and set clear, measurable targets for the marketing team.
- Team Leadership: Manage and guide a diverse team of marketing professionals, including experts in digital marketing, communications, branding, and event planning. Promote professional growth within the team and ensure seamless collaboration.
- Strategic Planning and Budgeting: Create and oversee the marketing budget, strategically allocating resources to meet defined goals. Develop and execute both short-term and long-term marketing initiatives, ensuring alignment with the company’s overall strategy.
- Brand Management: Direct the development and maintenance of the Baller League identity, ensuring it is consistently conveyed across all platforms and interactions.
- Digital Marketing Oversight: Lead the digital marketing strategy, including social media management, online advertising, content creation, and other digital efforts.
- Performance Analysis: Monitor the success of marketing strategies and tactics by tracking key performance indicators (KPIs) and analyzing data. Use insights gained to refine and enhance the marketing approach continuously.
Qualifications
- Proven experience in various marketing roles, with a progression to leadership positions.
- Academic background in Marketing, Communications, Business Administration, or a related discipline (preferred).
- Extensive understanding of both traditional and digital marketing methods.
- Strong analytical capabilities and expertise in making data-driven decisions.
- Exceptional verbal and written communication abilities.
- Proficiency in leading teams and fostering a cooperative working environment.
- Innovative thinking and a creative approach.
- Background in sports/football a big plus
Please include a cover letter with a salary range to your application.