Marketing Director

MARKETING DIRECTOR JOB DESCRIPTION

GENERAL

The Marketing Director develops the overall marketing strategy for Ballet Idaho and implements tactics to fulfill completion of the marketing plan.

SALARY

$50,000 - $60,000, depending on qualifications

OBJECTIVES OF THIS ROLE

The Marketing Director guides all marketing activities including ticketing, and both external and internal communications. This role works in tandem with the Creative Director to determine creative strategy, elevate brand visibility, and execute the overall marketing plan. This role also works in close collaboration with the Development Director in order to effectively cultivate and maintain relationships with community stakeholders. The Marketing Director develops and determines the seasonal budget for all marketing spending and is responsible for ticket sales revenue associated with Company, Trainee, and Academy performances. 

REPORTS TO: Executive Director in consultation with Artistic Director

ESSENTIAL DUTIES AND RESPONSIBILITIES

Budget and Strategy

• Work with Artistic Director and Creative Director to develop campaigns that align with season content and themes
• Work with Executive Director, Artistic Director and in collaboration with Creative Director to determine budget and strategy for seasonal marketing plan, in alignment with organizational sales goals and values of access and inclusion. 

Media Management

• Communicate with media to build and maintain relationships
• Arrange the creation of archival video and photos of performances
• Oversee digital presence and work with Creative director to maximize website traffic oversee social media structure and implementation as well as copy tailored to utilize SEO, SEM
• Track Google Ads management and Google Analytics across all digital channels

Marketing Campaigns

• Use multiple avenues for marketing delivery including, but not limited to: mailers, posters, banners, ads, website, and social media
• Produce regular reports (for internal and external stakeholders) to assess the effectiveness of campaigns and improve marketing performance tracked through consistent KPIs
• Develop and maintain strategic partnerships to reach new audiences
• Support Creative Director in creation and distribution of season program

Season Partners

• Oversee fulfillment of trade agreements, ensuring that community partners and patrons are appropriately recognized in all marketing materials as specified in partnership agreements
• Work with Development Director to identify prospects, cultivate relationships as well as acting as primary point of contact for corporate sponsors and ensure fulfillment and delivery of any benefits brokered as trade for financial support of sponsoring companies. 

Season Ticket Sales and Seat Assignments

• Develop and implement sales campaign for season subscriptions and individual ticket sales
• Manage event attendance budget through marketing, advertising, and public relations
• Oversee box office operations and act as back-up to Patron Experience Manager for ticketing needs
• Oversee patron data management and work in coordination with Development utilizing our CRM to ensure patron profiles are up to date and maintained.

Special Events

• Support the Development Director and Creative Director in coordinating events, including annual fundraising gala, open rehearsals, membership level appreciation events, etc.

Administration

• Develop and implement a seasonal marketing plan that incorporates goals and strategies for all Ballet Idaho departments: Company, Academy, Trainees, Development, and Educational Outreach
• Execute the marketing plan across all marketing channels (media, email, website, content, and experiential marketing)
• Ensure show attendance budget is met through marketing, advertising, and public relations
• Develop and maintain marketing budget, working in close consultation with Creative Director to track expenses across shared projects
• Track fulfillment of trade partner benefits throughout season 
• Other duties as assigned

QUALIFICATIONS:

• Bachelor’s degree from an accredited college or university
• Excellent Project management and organizational skills
• Minimum 3–5 years marketing experience, non-profit or performing arts experience preferred
• Passionate about Ballet Idaho’s mission and impact
• Extensive knowledge of Constant Contact, WordPress, Google Suite, Survey Monkey, and all social media platforms
• Strong understanding of marketing concepts, strategies and tactics
• Outstanding communication (oral and written) and interpersonal skills
• Familiarity with contract negotiations
• Skill in networking to create and leverage relationship within the industry and community 
• Ability to thrive in a fast-paced environment
• Must be able to work flexible hours when needed and have reliable transportation
• Perform other job-related duties as assigned