What are the responsibilities and job description for the Bally's is hiring: Specialist - Marketing in Dover position at Bally's?
Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE : INLOT).
The Role : Specialist - Marketing
MAJOR FOCUS :
Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising / PR agency
Responsibilities :
- Work closely with Direct Marketing team on promotions, offers and database marketing initiatives
- Work closely with advertising agency on all PR and Advertising efforts
- Oversee the television, radio, billboard commercials traffic schedule and coordination with agency
- Present creative ideas on new ways to promote the property via web, e-mail and media promotions
- Assist in planning and coordinating major events for Bally’s Dover
- Assist in the design and scheduling of the Marquee messages for slots, hotel, harness.
- Create job orders for all design needs for slots, hotel, entertainment and harness
- Monitor social media accounts for any follow-up needs and guests service issues
- Proofread all marketing materials.
- Track expenses, reconcile invoices and report forecast expenses to marketing and finance team
- Ensures that all reporting is accurate, distributed appropriately, and on a timely basis.
- Assist Director of Marketing on administrative functions as needed
- Provides exceptional customer service
- Works safely, following all established safety rules and regulations
- Communicates effectively with co-workers, supervisors and guests
- Follows all relevant policies and procedures
ADDITIONAL FUNCTIONS :
Qualifications :
What’s in it for you :
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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About the company
Bally's Corporation is a gaming, betting and interactive entertainment company headquartered in Providence, Rhode Island.
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