Digital Marketing Manager

JOB TITLE: Digital Marketing Manager (Social Media and Content Manager)

STATUS: Regular, Exempt

DEPARTMENT: Marketing

SUPERVISOR: Director of Marketing

Location: Ballyhoo Hospitality Headquarters

Job Summary:

This is an active, "can-do" role that involves creating and managing marketing efforts. The Digital Marketing Manager responsible for creating and executing marketing and communication content to drive revenue and brand awareness across digital platforms including social media, email and website mediums. This position will be responsible for the day-to-day management of the company’s social media accounts and development of eblast communications. The successful candidate will be an excellent communicator, a graphic designer, a versatile creative writer, and a team player.

Daily Responsibilities (Non-Negotiable):

• Social Media Management: Creating, curating, and overseeing content across all platforms.
• Digital Media: Graphic design, creating, designing, and crafting digital creative for email, social, print and marketing efforts.
• Internal Communication: Collaborating with various management teams to ensure alignment and effectiveness.
• Email Management: Supporting, creating, and executing targeted marketing campaigns.
• Website Management: Directing the creation, maintenance, and updates of company websites.
• In-Store Promotional Content: Designing and producing collateral materials using graphic software.

Duties & Responsibilities Overview:

• Design, develop and execute advertising campaigns
• Stay informed about emerging products, services, and industry trends.
• Collaborate with senior leadership to develop strategic growth initiatives.
• Develop and implement content to be shared on various platforms that is consistent with
• Manage the development and implementation of all social media platforms and calendars with an effective number of postings, likes, shares, etc. across the most pertinent and applicable sites. Provide training to staff wherever necessary to maximize effective and appropriate social media postings.
• Coordinate with and work closely with the Director of Marketing and Creative Director on content creation. Creating consistent, meaningful content on all media platforms, including writing and editing content, improving customer engagement, and promoting rest
• Manage a high volume of daily social media posts and engagement including:
• Communicating with social media followers, including responding to queries in a timely manner. Manage the DMs, sharing tagged content and responding to all messages
• Developing and managing social influencer programs and attending social influencer events
• Using analytical tools such as Google Analytics, social media scheduling platforms, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Staying up to date on best practices and emerging trends in social media.
• Managing paid and boosted social campaigns
• Suggesting community and influencer partnerships to grow our followers and expand networks

• Facilitate the collection of insights and analytics including:
• Preparing monthly reports on marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results

• Coordinate the development and organization of content including:
• Schedule photo shoots to capture new content at all Ballyhoo Restaurants
• Attend offsite and special events to capture content and post in real time.
• Performing a monthly audit to ensure that bios, link.tree and highlights are current and the content is relevant.
• Responsible for uploading all photos to SmugMug and keep the account organize
• Perform additional related duties as assigned.

Required Skills & Abilities:

• Excellent verbal and written communication skills.
• Strong understanding of market trends, developments, and strategies.
• Exceptional interpersonal and customer service skills.
• Strong organizational skills with keen attention to detail.
• Proficiency in Adobe Creative Suite, Microsoft Office Suite and related marketing software.

Education and Experience:

• Bachelor’s degree in Graphic Design, Business Administration, Marketing, or related field preferred.
• At least three years of experience in marketing
• Hospitality industry experience preferred.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer
• Prolonged periods of standing and walking throughout restaurant space
• Occasionally climbing and descending stairs
• Ability to stand, walk, push, pull, squat, bend, and reach
• Required to use hands and arms to reach, handle, or feel objects, tools, or controls
• Ability to operate carts, dollies, and other equipment to move items through space
• Occasionally required to stoop, kneel, crouch, or crawl
• Comfortable in tight spaces
• Must be able to lift and/or move up to 20 pounds,
• Able to work in a standing position for long periods of time

COMMENTS:

This job description is not an exclusive or exhaustive list of all the job functions that this position may be asked to perform from time to time. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the market and restaurant.