What are the responsibilities and job description for the B2B Demand Generation Manager position at Ballyhoo Media?
ABOUT BALLYHOO MEDIA
Ballyhoo Media is redefining out-of-home advertising with our innovative water-based media solutions. We enhance waterfront cities across America, creating memorable campaigns for clients like Disney, Amazon, HBO, and Twitter. Join our energetic startup and help shape the future of advertising!
ABOUT THIS ROLE :
The B2B Demand Generation Manager serves as the strategic link between marketing and sales, ensuring that Ballyhoo’s target accounts receive personalized, high-impact engagement that drives lead generation, proposal creation, and conversions. You will develop and implement account based marketing (ABM) strategies, scale best practices, and create demand-generation programs that directly contribute to Ballyhoo’s success. Over time, you will have the opportunity to expand your role and lead a growing team. This position is ideal for a hands-on, data-driven marketer who excels at designing and executing account-based campaigns that generate demand and accelerate sales opportunities.
WHAT YOU WILL DO :
- Identify and prioritize high-value accounts in key industries based on historical data and growth potential.
- Leverage market trends and CRM insights to develop strategic marketing approaches for key segments.
- Develop ABM account lists and segmentation strategies tailored to Ballyhoo's market verticals, focusing on national buyers, agencies, and direct client relationships.
- Design and execute targeted ABM campaigns—whether one-to-one, one-to-few, or one-to-many—that generate leads and sales opportunities.
- Collaborate with sales throughout the buyer journey to ensure marketing efforts align with revenue-driving targets and RFP cycles.
- Create industry-specific pitch materials for major events such as Formula 1, Art Basel, and the Super Bowl, as well as other key buying periods.
- Personalize outreach campaigns using custom presentations, email templates, and video case studies to showcase Ballyhoo’s premium inventory, with support from our graphic design and marketing teams.
- Utilize retargeting strategies to keep Ballyhoo’s offerings top-of-mind for decision-makers.
- Develop methods to measure and track campaign performance, optimize based on data, and integrate insights from HubSpot and Ballyhoo’s sales pipeline.
- Establish foundational best practices, reporting structures, and processes to scale Ballyhoo’s efforts.
- As the function expands, you will have the opportunity to hire and lead additional team members.
SKILLS AND REQUIREMENTS
WHY JOIN BALLYHOO MEDIA?
BENEFITS
