Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success.
Executive Summary :
Kaseya is looking for a marketer in SaaS B2B Lead Generation. You must demonstrate ability to measure outcomes in segmenting, reaching, and converting audiences at all stages of the funnel via multi-channel marketing campaigns using combinations of 1st party data and / or 3rd party data (demographics, firmographics, technographics, intent data, etc.). You must work effectively under pressure within a fast-paced, distributed marketing team across offices and time zones in North America, Europe, and India.
What You’re Accountable For
- Lead Generation : Acquire and nurture qualified marketing leads via multi-channel, integrated campaigns.
- Sales Opportunity Creation : Partner with Sales to help them appropriately follow up with leads generated by your campaigns.
Primary Responsibilities
Executing and measuring a quarterly marketing plan focused on net new customer acquisition.Executing all aspects of marketing outreach programs; strategies must employ a multi-touch approach integrating channels such as paid media, SEO / SEM, website, webinars, e-blasts, online media, social media, content, direct mail and tradeshows.Managing and executing a comprehensive webinar program, including creating schedules, booking presenters, writing pre- and post-event communications, and conducting post-event follow-up analysis plans.Executing a tier-based approach to ABM programs to scale, including list criteria and management, audience building, target messaging, and reporting campaign KPIs.Managing the design, production and delivery of various marketing materials, including eBooks, playbooks, infographics, reports, and presentations.Developing lead flow strategies to optimize funnel velocity through collaboration with cross-functional marketing and sales teams.Overseeing engagement campaigns, including retargeting strategies and email marketing.Working cross-functionally with specialized teams including product marketing for content development and digital team for online advertising strategies.Researching and working closely with third-party vendors for marketing sponsorship opportunities.Project managing the delivery of campaign deliverables through a project management system.Providing accurate project reports and analytics to senior management and key stakeholders.Driving CRM data stewardship, ensuring integrity of account records in the CRM.Creating and maintaining a campaign calendar outlining marketing programs and results.Analyzing and reporting on all campaign metrics.Managing event logistics, as needed.Supporting social media and corporate blogging initiatives.Desired Attributes
Accountable : You take ownership over problems and situations.Team Player : You look for and seize opportunities to help your teammates.Positive : You outwardly express optimism and view challenges as opportunities.Resourceful : You find ways to get things done without having all ideal tools available.Confident : You speak with authority and demonstrate your domain expertise.Detail Oriented : You are extremely organized and can manage several programs simultaneously.Work Well Under Pressure : You effectively juggle priorities and focus on critical deadlines.Skills & Experience Needed
University Degree in Marketing, Business, Communications, Advertising, or related field.Minimum 5 years of marketing experience, ideally in the software industry.Demonstrated ability in managing B2B demand generation programs.Experience with marketing automation systems and CRM systems.Excellent computer skills with proficiencies in Excel and PowerPoint.Experience with digital, paid media and SEO / SEM platforms.Strong analytical and quantitative capabilities.Excellent organizational, time management, and problem-solving skills.Great writing skills, with the ability to write persuasive marketing copy.Self-motivated to work independently and manage multiple demands.Excellent interpersonal and communication skills.How We Invest In Our People
Flexible time offPTO and paid holidaysMedical, dental, and vision coverage401K programCareer developmentTuition reimbursementEmployee referral programJoin the Kaseya growth rocket ship and see how we are #ChangingLives!
Additional information
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
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