What are the responsibilities and job description for the Customer Marketing Manager, Expansion position at BambooHR?

Job Description

Please Note : This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

We're looking for an all-star Customer Marketing Manager who will play a pivotal role in driving growth and deepening engagement within our existing customer base. This is an exciting growth role focused on generating sales pipeline, so bring your competitive nature and desire to win! You'll collaborate with cross-functional teams to build and execute multi-channel campaigns that drive high-quality upsell opportunities, while also enhancing product adoption and customer retention. You also have a knack for data and can spend hours analyzing campaign performance, but you know how to quickly identify actionable insights and continuously optimize strategies to meet revenue targets. The ideal candidate will be hungry, energetic, and ambitious—someone who thrives on moving fast and achieving results. You are data-driven, customer-focused, and highly creative, with a passion for delivering impactful marketing experiences.

You will :

Develop and execute data-driven, multi-channel marketing campaigns to drive upsell opportunities, increase sales pipeline, and enhance product adoption.
Identify trends and opportunities within customer data to tailor marketing strategies to specific customer segments and maximize engagement.
Streamline existing processes and explore new marketing channels to unlock additional growth potential.
Analyze performance data and prepare and present campaign insights, customer behaviors, and test outcomes to leadership and other stakeholders.
Build relationships across departments to ensure alignment and collaboration on projects and initiatives.

What You Need to Get the Job Done

4-6 years of marketing experience, ideally in SaaS, with a proven track record of launching successful demand generation or customer upsell campaigns.

Strong analytical mindset with experience using tools like Salesforce, Tableau, and Marketo for tracking and reporting.

Excellent communication and collaboration skills to effectively work with cross-functional teams and present findings to stakeholders.

Experience with A / B testing and optimizing marketing channels, including email, in-app messaging, and other digital platforms.

Exceptional project management skills with the ability to prioritize tasks and meet deadlines.

A creative and strategic approach to problem-solving, combined with a customer-focused mindset.

What Will Make Us REALLY Love You

Experience in developing marketing strategies for diverse customer segments.

Experience with Account-Based Marketing strategies and tools (6Sense, Gifting platforms like Sendoso, Postal).

Knowledge of additional marketing tools and platforms to support campaign execution. (Pendo, Wrike, Marketo, Adobe, Canva, Gifting Platforms.

Familiarity with webinar strategies and platforms.

What You'll Love About Us

Great Company Culture . We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.

Make an Impact . We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.

Rest and Relaxation . 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!

Health Benefits . Medical with HSA and FSA options, dental, and vision.

Prepare for the Future . 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.

Financial Peace University . We pay for a one year subscription and you walk away with financial savvy and a bonus.

Give back . Get paid to give your time to the community : ask us about this!

Educational Benefits . Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.

Amazing Office Amenities . We've got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!

In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!

Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location.

About Us

Our mission is simple : we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For" and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer M / F / D / V

Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

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