What are the responsibilities and job description for the Customer Marketing Manager position at O.C. Tanner?
O.C. Tanner is the global leader in software and services that improve workplace culture through meaningful employee experiences. Our Culture Cloud employee recognition platform and services help people feel appreciated, do their best work, and want to stay.
We partner with thousands of companies to drive positive business results by helping their millions of employees thrive at work. We have been Great Place to Work certified for 9 consecutive years and named to the prestigious Fortune 100 Best Companies to Work For® list three times.
We are seeking a passionate, results-driven Customer Marketing Manager to join our marketing team.
In this role, you’ll create and execute dynamic, innovative marketing campaigns and events to engage, retain and grow, and delight our clients.
Working at the intersection of marketing, customer success, and sales, you’ll champion the voice of our customers to collaborate on customer experiences that impact growth and drive engagement with top HR leaders from great companies all over the world. Join this dream team of smart, fun, strategic marketers, designers, writers, and researchers where you’ll develop initiatives that celebrate our clients’ successes, deepen relationships, and drive growth through increased customer advocacy and satisfaction.
If you thrive on creating engaging experiences and love connecting with people through marketing, we’d love to hear from you.
Key Responsibilities
We partner with thousands of companies to drive positive business results by helping their millions of employees thrive at work. We have been Great Place to Work certified for 9 consecutive years and named to the prestigious Fortune 100 Best Companies to Work For® list three times.
We are seeking a passionate, results-driven Customer Marketing Manager to join our marketing team.
In this role, you’ll create and execute dynamic, innovative marketing campaigns and events to engage, retain and grow, and delight our clients.
Working at the intersection of marketing, customer success, and sales, you’ll champion the voice of our customers to collaborate on customer experiences that impact growth and drive engagement with top HR leaders from great companies all over the world. Join this dream team of smart, fun, strategic marketers, designers, writers, and researchers where you’ll develop initiatives that celebrate our clients’ successes, deepen relationships, and drive growth through increased customer advocacy and satisfaction.
If you thrive on creating engaging experiences and love connecting with people through marketing, we’d love to hear from you.
Key Responsibilities
- Collaborative Marketing: Partner with cross-functional teams (product marketing, demand gen, sales, and customer success) to ensure campaigns align with broader organizational goals and customer insights.
- Customer Voice: Advocate for our customers by bringing their feedback and needs into our marketing strategies, ensuring all campaigns reflect their priorities and values
- Client Engagement: Create opportunities for deeper client relationships through and thoughtful communication touchpoints at key moments throughout the customer lifecycle
- Advocacy Programs: Drive customer advocacy by managing referral and testimonial programs, nurturing brand ambassadors, and spotlighting customer success stories
- Campaign Development & Execution: Design, manage, and implement multi-channel marketing campaigns that resonate with our clients, showcasing the value/impact of our products and services
- Event Marketing: Plan and execute client-focused events, including things like webinars, roundtables, workshops and other in-person events, ensuring seamless execution and maximum impact
- Metrics & Insights: Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
