What are the responsibilities and job description for the Marketing Manager position at Baringa?
About Baringa
We set out to build the world’s most trusted consulting firm – creating lasting impact for clients and pioneering a positive, people-first way of working. We work with everyone from major players to bright new start-ups, in every sector.
You’ll find us collaborating shoulder-to-shoulder with our clients, from the big picture right down to the detail: helping them define their strategy, deliver complex change, spot the right commercial opportunities, manage risk, or bring their purpose and sustainability goals to life. Our clients love how we get to know what makes their organisations tick – slotting seamlessly into their teams and being proudly geeky about solving their challenges.
We have offices in the US, Europe, Asia and Australia, and we work all around the world - from a wind farm in Wyoming to a boardroom in Berlin. Find us wherever there's a challenge to be tackled and an impact to be made.
Our Marketing team are looking for an experienced Marketing Manager in the US.
Baringa is headquartered in London, with our growth fuelled in part by our expansion into markets outside of the UK.
In the US, Baringa is growing at pace. We have offices in New York, Charlotte, Houston and Chicago and big ambitions to scale up – fast.
To support our growth, we’re looking for a US Marketing Manager. It’ll be your job to help us raise awareness of and generate interest in Baringa amongst our target audiences in the US and to support us in growing some of our largest accounts through our marketing.
You’ll work with our teams across the US, as well as marketing colleagues in our London HQ to develop the marketing strategy for the US, building this from the ground up and delivering this in-market across a range of channels.
You’ll be working across a range of capabilities and sectors: including energy and resources, financial services, consumer goods, retail, media and technology. With climate change solutions and sustainability running as a common thread across these areas, there’s a strong purpose-driven theme to our marketing.
What You Will Be Doing
The main aims of this role are to:
Your Skills And Experience
Putting People First.
Benefits
Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:
We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.
An award-winning workplace.
You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.
Using business as a force for good.
We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.
We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.
Join us
All applications will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further .
We set out to build the world’s most trusted consulting firm – creating lasting impact for clients and pioneering a positive, people-first way of working. We work with everyone from major players to bright new start-ups, in every sector.
You’ll find us collaborating shoulder-to-shoulder with our clients, from the big picture right down to the detail: helping them define their strategy, deliver complex change, spot the right commercial opportunities, manage risk, or bring their purpose and sustainability goals to life. Our clients love how we get to know what makes their organisations tick – slotting seamlessly into their teams and being proudly geeky about solving their challenges.
We have offices in the US, Europe, Asia and Australia, and we work all around the world - from a wind farm in Wyoming to a boardroom in Berlin. Find us wherever there's a challenge to be tackled and an impact to be made.
Our Marketing team are looking for an experienced Marketing Manager in the US.
Baringa is headquartered in London, with our growth fuelled in part by our expansion into markets outside of the UK.
In the US, Baringa is growing at pace. We have offices in New York, Charlotte, Houston and Chicago and big ambitions to scale up – fast.
To support our growth, we’re looking for a US Marketing Manager. It’ll be your job to help us raise awareness of and generate interest in Baringa amongst our target audiences in the US and to support us in growing some of our largest accounts through our marketing.
You’ll work with our teams across the US, as well as marketing colleagues in our London HQ to develop the marketing strategy for the US, building this from the ground up and delivering this in-market across a range of channels.
You’ll be working across a range of capabilities and sectors: including energy and resources, financial services, consumer goods, retail, media and technology. With climate change solutions and sustainability running as a common thread across these areas, there’s a strong purpose-driven theme to our marketing.
What You Will Be Doing
The main aims of this role are to:
- Lead our marketing in the US, working closely with relevant stakeholders across Baringa to develop the US marketing strategy
- Build, get buy-in for, and deliver a US marketing plan which aligns with our global marketing plan.
- Design and deliver marketing campaigns for a US audience
- Work closely with the wider marketing team in our London HQ to leverage our global campaigns to build awareness and generate interest in the US. This will involve ensuring the US voice is represented in campaign planning, tailoring global content for a US audience and working with the US team on content creation.
- Promote our campaigns in the US market with a strong emphasis on digital advertising, sponsorship and industry partnerships to build brand awareness.
- Work closely with Baringa’s US-based PR agency to drive media coverage
- Work closely with our Client Experience team to develop an approach for how marketing can support the growth of our largest accounts, through corporate hospitality, client networks and market research.
- Drive US representation across our brand messaging and communications and roll it out in the US market
- Measure the results and make recommendations for future marketing
- Support the build of Baringa’s new marketing function along the way, collaborating with colleagues in the Function and in the wider business to create a world-class team, and show-casing the value of marketing to the business.
Your Skills And Experience
- Strategic marketing experience in a B2B environment, with a good amount of time spent in a professional services firm in the US.
- Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a US business forward at pace and increase customer engagement and sales.
- A self-starter. You’ll have experience of developing the marketing strategy for a business from the ground up and you won’t be afraid to roll your sleeves up to deliver it, getting involved in everything from content creation to events management
- Campaign management – you’ll have developed marketing campaigns for other organisations and can point to the results
- Globally orientated – with experience of delivering US marketing initiatives within the context of a global organisation
- Expert interpersonal and strong stakeholder management skills. You’ll be adept at building relationships with internal teams and external parties (both online and in person) and you’re able to bring teams together around a common goal.
- Strong influencer, with the ability to coach and educate senior business stakeholders and drive progression in our US marketing and brand strategy.
- Ability to work across all levels with impact, effectiveness and influence
- Line management and team management experience will be beneficial
Putting People First.
Benefits
Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:
- Salary range from $150,000-$175,000 dependent on experience.
- Medical, dental, and vision insurance at no cost for employee-only coverage. These benefits utilize comprehensive networks to offer coverage throughout the United States
- Company-paid group term life, short-term disability, long-term disability, and travel insurance
- Participation in our 401k retirement plan; we contribute 3% of your annual base salary and match up to an additional 2% if you contribute to the plan
- Ability to set aside pre-tax dollars toward commuter benefits, Health Savings Account, Flexible Spending Account, and Dep-care FSA
- Baringa People Fund – an opportunity for every employee to manage their wellbeing through an activity of their choice outside of work
- Paid Parental leave of 16 weeks for primary caregivers
- Opportunities to grow your skills and knowledge through a range of learning courses and resources
- Five weeks’ annual leave, with an additional two-week recharge after five years
We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.
An award-winning workplace.
You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.
Using business as a force for good.
We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.
We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.
Join us
All applications will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further .
Salary : $150,000 - $175,000
