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Senior Account Manager

Barrows
Rogers, AR Full Time
POSTED ON 1/8/2025 CLOSED ON 1/21/2025

What are the responsibilities and job description for the Senior Account Manager position at Barrows?

Business Overview

WPP Unite Overview


There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.


The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.


GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.


WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.



Barrows


Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.


As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.



Role & Responsibilities

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Senior Account Manager to join our team, focusing on commerce for Unilever across brand categories (personal care, beauty & wellness, nutrition, home care and ice cream). This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.


In addition to bringing a killer attitude and energy, this individual must be able to:


  • Manage creative projects and be the key liaison between clients, strategy and design teams. In these cases, you will be responsible for clearly defining the project scope, managing the timeline, and ensuring ongoing communication among all parties
  • Serve as main point of contact for clients and manage their project needs, from initial brief to implementation within the studio to final reveal
  • Proactively anticipate both internal needs and client needs to ensure accurate and timely delivery of projects
  • Passion for brands and the environment in which they operate to contribute to briefs and deliver great work
  • Develop the skill to convert research information to shopper marketing ideas that are right for your brands
  • Champion outstanding collaboration between departments to get to better work
  • Participate in strategic and tactical planning sessions with a mind to innovation
  • Responsible for the highest quality of creative briefs
  • Proactively problem solve with oversight from manager and escalate issues as appropriate.
  • Strong attention to detail and organization, demonstrated through actions such as: effectively proofing own and others’ work to ensure accuracy
  • Actively and effectively manage timelines, resourcing, budgets, and deliverables and internal platforms of multiple projects simultaneously


Qualifications

  • 5 years of experience in a marketing agency, retailer, or digital company
  • Experience with brand and trade activations
  • Entrepreneurial mindset with hunger for growth
  • Strategic, entrepreneurial mindset with hunger for growth
  • Excited about working in a startup environment with an all-hands-on-deck mindset
  • Friendly and dynamic disposition with strong interpersonal skills
  • Ability to be decisive and true in conviction; driven and logical thinker
  • Ability to lead by example and perform well under pressure
  • Computer literate, administratively strong, attention to detail, accountable
  • Proven track record of building revenue in a retail marketing environment
  • CPG experience preferred
  • Shopper/Commerce background preferred
  • Ability to work in the office 3 days a week.


Salary & Benefits

The salary range for this role is $80,000 to $105,000*

*exact compensation will be determined based on individual experience


Benefits include:

  • Unlimited PTO
  • Medical, Dental, Vision (with an option for free medical care!)
  • 401K with a % match
  • Various maternity/paternity leave options
  • Fully funded disability and life insurance options
  • Headspace subscription
  • Wellness Stipend
  • and more....

Salary : $80,000 - $105,000

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