What are the responsibilities and job description for the Field Marketing Manager position at BaseTen Labs, Inc.?
ABOUT BASETEN
Have you got what it takes to succeed The following information should be read carefully by all candidates.
We’re a growing team of builders backed by top-tier investors, includingIVP,Spark Capital,Greylock, andSarah GuoatConviction. ML teams at enterprises and category-defining AI-native companies likeDescript,Bland.ai,Patreon,Writer, andRobust Intelligenceuse Baseten to power their core production workloads with best-in-class performance, security, and reliability. While we’ve unlocked PMF and securedSeries B funding, the ML infrastructure market is massive, and we’re just getting started. If you’re excited to work on engaging and relevant problems while building something new from the ground up, come join us!
THE ROLE :
As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of regional market dynamics and the ability to build impactful campaigns in collaboration with cross-functional teams and partners.
RESPONSIBILITIES :
Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
Plan and manage events to drive demand, accelerate pipeline, and engage customers.
Partner with sales along with channel and alliance partners to implement account-based marketing strategies targeting high-value accounts across GenAI and Enterprise.
Own program management, including event logistics, budget oversight, and vendor coordination.
Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
Leverage digital marketing strategies and tools to amplify regional activities and achieve measurable results.
Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
REQUIREMENTS :
Bachelor’s degree in Marketing, Business, or related field.
5-7 years of experience in field marketing in the technology or SaaS industry.
Proven track record in delivering and optimizing demand-generation programs to meet pipeline goals.
Strong understanding of sales processes and the buyer’s journey in enterprise environments.
Proficiency with marketing tools such as Salesforce & Hubspot.
Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
Strong interpersonal and communication skills with a collaborative mindset.
Ability to travel up to 25% for events and meetings.
BENEFITS :
Competitive compensation package (Unlimited PTO, 401k, covered healthcare premiums)
A unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era
An inclusive and supportive work culture that fosters learning and growth
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities
Apply Now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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