What are the responsibilities and job description for the Senior Account Executive - Scrubs position at Basic Resources, Inc.?
We are seeking an experienced and driven Senior Account Executive with a proven background in the scrubs and uniforms market, specifically within the medical and hospitality industries. In this role, you will be responsible for driving sales growth, managing key accounts, and cultivating strong, long-term relationships with buyers across retail, specialty, and institutional accounts. The ideal candidate is self-motivated with industry knowledge, understands current market trends, and is committed to staying ahead in a competitive landscape.
Responsibilities:
Account Management and Growth:
- Develop, nurture, and expand relationships with key accounts, including national retailers, specialty uniform stores, and institutional clients in healthcare and hospitality.
- Build and maintain strong relationships with key decision-makers, understanding their needs to tailor sales strategies effectively.
- Partner closely with account buyers, ensuring alignment with their needs and delivering solutions that drive mutual growth and profitability.
Market Expansion and Prospecting:
- Identify and pursue new business opportunities within the medical and hospitality uniform markets, targeting both direct-to-consumer and B2B channels.
- Conduct thorough market research to understand competitor landscape, pricing trends, and customer preferences.
- Engage new retail accounts and institutional buyers to increase distribution in both brick-and-mortar and e-commerce spaces.
Sales Strategy, Planning and Execution:
- Develop and execute targeted sales strategies tailored to each account, aligning with broader company objectives and revenue goals.
- Actively engage in regular face-to-face meetings, product presentations, and relationship-building activities with clients, prioritizing a relationship-driven approach to account management.
- Collaborate with internal teams to align product development, marketing, and promotional efforts with account strategies, ensuring a cohesive and customized approach to each client.
Market Knowledge and Competitive Insight:
- Maintain a comprehensive understanding of the scrubs and uniforms market, including key players, emerging trends, and shifts in consumer preferences.
- Monitor the competitive landscape and leverage insights to position our products effectively within the marketplace, ensuring a unique and compelling value proposition for each client.
- Provide clients with up-to-date information on product offerings, promotional activities, and industry trends, positioning the company as a knowledgeable leader in the field.
Qualifications:
- 3 years of experience in B2B and/or B2C sales, with a preference for experience in the uniforms, apparel, healthcare, or hospitality industries.
- In-depth market knowledge and understanding of the scrubs and uniforms market, including competitive landscape, consumer trends, consumer and institutional segments, and industry nuances.
- Direct experience with scrubs and uniform brands and relationships with key retailers in the medical and hospitality industries, such as Scrubs & Beyond, Uniform Advantage, and The Uniform Outlet.
- Knowledge of promotional and merchandising strategies specific to the apparel and uniforms sector.
- Proven account management skills and a track record managing large retail and institutional accounts, with a focus on driving revenue growth and building strong client relationships.
- Proven track record of building and maintaining strong, trust-based relationships with buyers, with an emphasis on collaboration and client-focused solutions.
- Excellent interpersonal, negotiation, and presentation skills, with the ability to influence key stakeholders and present solutions effectively.
- Ability to analyze sales metrics, market data, and customer feedback to inform strategic decision-making.
- Strong organizational and time management skills, with the ability to handle multiple accounts and prioritize tasks efficiently.
- Willingness to travel as needed to meet with clients, attend industry events, and conduct market research.
Annual salary starting at $100,000
The disclosed salary range is commensurate with experience and does not reflect the total compensation package. Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.
Salary : $100,000