Wedding and Reunion Sales Manager

Summary:

The Wedding and Reunion Sales Manager is responsible for generating room, banquet, catering, and ancillary sales for Basin Harbor Resort’s weddings and reunions. This role collaborates with the Director of Sales and Marketing, Event Coordinators, and Banquet Manager to create and execute profitable and tailored programs that complement the resort’s existing offerings.

Diversity helps us build a team that represents a variety of backgrounds, skills, and perspectives. We are an Equal Opportunity Employer.
 

Desired Characteristics for a Wedding and Reunions Sales Manager:

• Resourceful, energetic, creative
• Strategic
• Self-starter, proactive
• Innovative, collaborative
• Problem solver
• Analytical, detailed
• Idea generator
• Relationship builder

Responsibilities and Duties:

• Responsible for negotiating and contracting new business per the established guidelines
• Develop aggressive long and short-range sales objectives and assist with promotional programs based on sales projections and historical accomplishments
• Work closely with Revenue Management to secure rate quotes for prospective clients
• Develop and maintain accounts to build reunion business, particularly mid-week, layering on programs throughout the season where additional occupancy is needed to attain revenue optimization
• Generate proposals and presentation materials to secure reunions and weddings
• Become a problem-solver and trusted advisor to the clients of Basin Harbor
• Follow up on leads in a timely manner in an effort to create new and repeat business
• Work with Group Event and Wedding Coordinators to confirm details such as menu selection, room set up, and program timelines that were discussed in the contracting process
• Assist in creation of floor plans with accurate layout of events including all details and BEO requirements as necessary
• Foster relationships with former Basin Harbor clients and overall accounts, as well as generate new contacts to grow the resort’s portfolio of business
• Proactively research, network, and solicit for reunions and weddings which will stay for multiple nights and spend ancillary revenue, taking advantage of the resort’s many offerings
• Conduct sales calls and make presentations to promote the resort as necessary
• Collaborate with the Group Sales Manager and DOSM to develop a trade show and conference program to ensure Basin Harbor is well known throughout the region as a premier destination for group programs
• Collaborate with the DOSM, as necessary, to conduct FAMs (Familiarization Tours) for the right group prospects for the resort
• Become an active member with the appropriate hospitality organizations to build relationships with the prospective clients, as well as with industry colleagues
• Foster relationships with prospective clients interested in booking weddings, wedding related events, and reunions at Basin Harbor
• Network, research, and develop strong understanding of industry trends
• Generate proposed budgets and presentation materials to secure reunions and weddings
• Responsible for negotiating and contracting new business
• Ability to handle high volume of leads and follow up in a timely manner to create new reunion and wedding business
• Oversee production timelines of Group Event and Wedding Coordinator’s deliverables
• Ensure all BEOs are accurate and detailed with menu selections, beverage packages, timelines, set up information, internal notes and instructions, as well as other line-item costs
• Ensure all information on BEOs and floor plans are updated and distributed internally in a timely manner, meeting all deadlines
• Collaborate with the Culinary Team and Beverage department to ensure understanding of menu items and products, special requests, dietary restrictions, as well as food and beverage service
• Maintain relationships with existing reunions, couples and families to foster traditions at Basin Harbor post events
• Interact closely with the Director of Sales and Marketing to discuss challenges and opportunities throughout the selling processes
• Attend Daily Business Review meetings with the sales team to discuss new opportunities, potential group displacement of other revenues, and determine viability of business for the resort

Essential Qualifications and Competencies:

• 2 years of experience in hospitality and/or wedding sales, preferably in a luxury resort or similar environment
• College degree in Hospitality, Marketing, or Business Administration, or equivalent experience in the hospitality industry
• Ability to prioritize, adapt, and work independently as well as part of a team
• Extremely strong customer service skill set with experience responding to high level demand customer base
• Strong technical and organizational skills
• Working knowledge of Delphi, Salesforce, Host and other catering/hotel booking software is ideal
• Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook
• Professional representation of self and property are essential, with a strong commitment to outstanding customer service
• Nights and weekend hours required depending on event bookings, site visits, client meetings, and business demands.
• Available to work a flexible schedule that will include days, nights, weekends and holidays as dictated by the events calendar and seasonal changes
• Ability to consistently display courtesy, etiquette, and enthusiasm on the phone and in person
• Ability to maintain comprehensive records and work under pressure to meet deadlines
• Coordinate multiple tasks simultaneously
• Punctual and highly reliable
• Have the stamina to work up to 10 hours: sitting, standing, and walking
• Ability to bend, stoop, lift up to 25lbs, reach overhead, and perform repetitive motion
• May involve walking between function spaces and climbing stairs between floors
• U.S. citizenship or a valid U.S. work permit is required
• Must be willing and able to pass a background check

MISSION:

The Basin Harbor Family shares a century-old tradition of hospitality. The natural beauty of Lake Champlain and the talents of our team combine to enliven the senses and provide a memorable experience. Basin Harbor’s success is achieved by fostering deep connections that resonate across generations.

VISION:

Located on the shore of Lake Champlain, Basin Harbor will continue to provide a tradition driven hospitality experience which is characterized by:

• The natural beauty and aesthetic of a historic lakeside retreat in Vermont
• A safe and inviting environment that encourages the return of guests and staff alike
• An uncrowded and unhurried atmosphere that allows for a departure from the rigors and stresses of modern daily life
• Comfort in the familiarity of tradition and the fostering of a connection to Basin Harbor
• The nurture and development of communities within the resort
• Basin Harbor will continue to be preserved through careful stewardship of descendants of the founding family. These stewards will be supported by a management team that works to ensure the long-term sustainability of the resort.

VALUES:

Basin Harbor celebrates its history, exceptional location, and an operational legacy that has endured since 1886. Specifically, Basin Harbor values:

• Ensuring a memorable guest experience that draws them to return again
• Preserving Basin Harbor’s natural beauty and environment
• Maintaining a financially sustainable operation that allows for the upkeep and care of all of Basin Harbors assets
• Promoting a working culture rooted in mutual respect, professionalism, and the importance of stewardship