Public Relations Specialist

Job Summary

The Bay City Independent School District is seeking a seasoned communications professional to fill the role of Chief Communications Officer. As the primary point of contact for external communications, you will be responsible for promoting the district's mission, values, and accomplishments to various stakeholders through multiple channels. Your duties will include developing and implementing a comprehensive communications strategy, managing media relations, and creating engaging visual content to showcase the district's programs and initiatives.

Key Responsibilities:

• Develop and implement a strategic communications plan that aligns with the district's overall vision and goals.
• Serve as the primary spokesperson for the district, providing media relations, community outreach, and internal communications support.
• Collaborate with district leaders to develop and maintain relationships with local, regional, and national media outlets.
• Design and produce high-quality visual content, including videos, photos, and graphics, to promote the district's programs and initiatives.

Requirements:

• Bachelor's degree in Business, Public Relations, Communications, Education or closely related field from an accredited college or university recognized by the US Department of Education.
• 5 years of experience in public relations, marketing, or communications, preferably in an educational setting.
• Proven track record of developing and implementing successful communications strategies that achieve desired outcomes.
• Excellent written and verbal communication skills, with ability to effectively engage diverse audiences.