What are the responsibilities and job description for the Director of Public Relations position at Dickinson ISD?
Position :
Director of Public Relations
Campus : Education Support Center / Public Relations Department
Wage / Hour Status : Exempt
Immediate Supervisor :
Assistant Superintendent for Administration
Pay Grade :
Per Compensation Manual
Days Employed :
Per Compensation Manual
POSITION SUMMARY : Serve as the primary leader in shaping the district's public image, overseeing strategic communications, and fostering positive relationships with all stakeholdersResponsible for managing district-wide messaging systems, public engagement, media relations, and digital media strategiesLead a communications team to ensure cohesive and effective outreachQUALIFICATIONS
Education / Certification :
Bachelor's Degree in communications, public relations, or related fieldSpecial Knowledge / Skills :
Strategic CommunicationMedia RelationsCrisis ManagementBrand ManagementWriting and Content CreationSocial Media ExpertiseEvent Planning and ManagementData-Driven Decision MakingLeadership and Team ManagementPublic Speaking and Presentation SkillsLegal and Ethical KnowledgeExpertise in graphic designMAJOR RESPONSIBILITIES
Strategic Communication & Public Relations :
Develop and implement comprehensive public relations strategies that align with district goalsManage all district-wide public messaging systems, including press releases, official statements, and community updatesServe as the district's primary spokesperson, representing the district at public events, media inquiries, and on the school boardOversee planning and execution of district-wide back-to-school, foundation, and campaign events for students and staff in collaboration with the Coordinator of Community Engagement and the Director of the Education FoundationDigital Media & Content Creation :
Lead the creation of high-quality digital media, including video production, graphic design, and digital presentations for district events and campaignsServe as the district's webmaster, managing website content, design, and updates to ensure clear, timely, and accessible communicationOversee the consistency and accuracy of visual branding and messaging across all district digital platformsEmergency Communication :
Lead all district emergency mass communication efforts, ensuring accurate and timely information distributionWork in collaboration with district stakeholders to outline protocols for various emergency situations, natural disasters, active shooter incidents, unpredictable weather, and public health emergenciesCollaborate with law enforcement and district leadership during crisis situations for effective communication.Media & Community Relations :
Build and maintain positive relationships with local and regional media outletsOversee advertising strategies and promotional campaigns, including the Gator Bytes e-newsletterOversee board meeting communication, including board recognitions and public presentationsLeadership & Team Management :
Directly supervise the Communication Specialist, Coordinator of Community Engagement, and Department SecretaryDelegate tasks effectively while maintaining oversight of key district messaging systems and public relations strategiesProvide mentorship and leadership development to the communications team.Mental Demands / Physical Demands / Environmental Factors
Tools / Equipment Used :
Personal computer and peripherals; standard instructional equipmentPosture :
Prolonged standing; frequent kneeling / squatting, bending / stooping, pushing / pulling, and twistingMotion :
Frequent walkingLifting :
Regular light lifting and carrying (less than 15 pounds); may lift and move items up to 45 lbsEnvironment :
Work inside, may work outside; regular exposure to noiseMental Demands :
Maintain emotional control under stress; work prolonged or irregular hours
