Sales Counselor

The Sales Counselor is responsible for driving occupancy and supporting sales efforts across Independent Living, Assisted Living, Memory Support, and Skilled Rehabilitation at Bayley Senior Care. This role requires a compassionate and results-oriented professional with expertise in senior living sales, strong relationship-building skills, and a proactive approach to lead generation. The ideal candidate is motivated to exceed sales targets, educate prospects and families, and provide a seamless transition for new residents while maintaining strong partnerships with referral sources and the broader senior care community.

70% Sales, Prospect or Lead Generation and Handling

• Respond to inquiries and leads within 24 hours, professionally utilizing sales skills and strategies while managing the process from inquiry to move-in. Develop a plan for follow-up for prospects and contacts to keep the sales process moving forward.
• Compile and maintain accurate files and records, complete all necessary paperwork on prospects, leads, and referral sources, and assist in maintaining all records and documents on time.
• Input data to the CRM to document all sales efforts and to track prospects through the sales process.
• Communicate thoroughly with team members information and follow-up items to ensure continuity in the sales process.
• Take responsibility for each prospect assigned from initial inquiry through final decision, identify steps needed to overcome objections, and guide the sales process.
• Conduct discovery for prospects and contacts, identify the decision-makers and obstacles, qualify, establish a timeline, and develop a sales plan for each prospect to achieve positive results.
• Attain weekly and monthly marketing and sales productivity goals and standards as established.
• Maintain a pipeline of active leads, ensuring a steady flow of monthly move-ins.
• Complete all required documentation for application, deposit, closing, and move-in resident agreements admission paperwork.
• Notifies the Executive Director and management team at the close of a sale and notifies all Managers of projected move-in dates as necessary.

15% Marketing Support

• Work with the Senior Director of Sales and Marketing to implement the Marketing Action Plan.
• Assist with planning and implementing special events to generate leads and prospects.
• Attend ongoing training as provided by Bayley and accept other duties as assigned.
• Conduct competitive market analysis to track trends, pricing, and positioning of nearby senior living communities.
• Represent Bayley at community networking events, health fairs, and industry meetings to enhance brand visibility.
• Develop and maintain a good working relationship with all Bayley departments, focusing on customer service and public relations.

15% Customer Satisfaction

• Assist the Senior Director of Sales and Marketing in satisfying prospective residents. Practice good customer service skills to ensure an exceptional customer experience.
• Respond to all inquiries, complaints, and comments promptly.
• Communicate effectively and professionally on the telephone, in person, and any electronic communication efforts.
• Ensure all documentation (applications, deposits, agreements) is completed accurately and on time.
• Report all problems to the Senior Director of Sales and Marketing and assist in problem resolutions as requested.
• Proactively address concerns, resolve issues, and support families during decision-making and move-in
• Consistently demonstrate excellent customer service and uphold Bayley’s mission and values.
• Perform other duties as assigned or as responsibilities dictate.

Mission/Values

• Supports, upholds, and maintains Bayley's Mission and Philosophy and serves as a positive role model for the community and all business interactions within it and with the outside community. Demonstrates loyalty and pride in the community, its associates, and departments.
• Respects and safeguards the confidentiality of information regarding residents, co-workers, and the community and holds others accountable to the same standard.
• Projects a professional and caring demeanor in interactions with residents, family members, visitors, co-workers, and subordinates.
• Exhibits financial responsibility and accountability for using equipment, supplies, and other materials with a focused effort to reduce waste and costs.
• Set an example by demonstrating an attitude of teamwork when interacting with others within or outside the community. Consistently displays respect for self and others in the manner (body language, dress), word (spoken language), and action (behavior).
• Takes ownership of job responsibilities by initiating prompt and appropriate action/follow-up in all areas. Ensure proper and timely resolutions to situations.
• Exhibits resourcefulness and initiative in proactively anticipating and meeting the needs of residents, co-workers, and subordinates. Encourages and empowers subordinates to perform in the same manner.
• Welcomes suggestions and new ideas as an opportunity to learn, grow, and improve services.
• Promotes and supports the change effort through accurate and timely communication, flexibility, and acceptance.
• Aligns community/departmental goals and objectives with the organization's overall strategic plan.

• Excellent written and oral communication skills
• Proficient in Microsoft Office
• Excellent organizational and time management skills
• Two years experience in senior housing marking and sales
• BA/BS from an accredited university is required, BA/BS degree in social work, marketing, business, or related field preferred