Executive Senior Associate AD for External Affairs

What We Are Looking For

Baylor University is searching for an Executive Senior Associate AD for External Affairs to lead and implement comprehensive strategic initiatives which foster commitment, secure philanthropic support, and cultivate both community and corporate backing for Baylor Athletics in alignment with the University’s mission and Athletics goal of Preparing Champions for Life. This position will also serve as a strategic partner to the Senior Associate AD of Brand Engagement in helping to amplify brand visibility, increase fan engagement, and strengthen media reach for Baylor Athletics and its portfolio of 19 intercollegiate sports. Serves on the VP of Intercollegiate Athletics’ cabinet. 

Applicants must be currently authorized to work in the United States on a full-time basis

What Will You Do

 Bear Foundation & Ticketing 

• Provide strategic oversight of the Bear Foundation, which includes Fundraising, Parking, Premium Seating, Excellence Funds, Big Wheel Car Program, and Donor Stewardship, Communication & Events. 
• In partnership with the Deputy Director of Athletics, develop, manage, execute, and evaluate the annual fundraising plan for Baylor Athletics. 
• Lead strategic planning for annual gifts, including identifying new prospects, cultivating current and prospective donors, solidifying gift commitments, and stewarding current and new donors, along with managing a specified portfolio of key constituents. 
• Collaborate with University Advancement staff to further university‐wide fundraising goals and effectively promote engagement and philanthropy, and broad-based donor communications. 
• Elevate and engage Deputy AD as needed in relevant donor conversation or fundraising initiative prospects. 
• Provide strategic guidance to the Associate AD for Resource Development in setting annual fundraising goals, visits, proposals, and other appropriate metrics. 
• Provide strategic oversight of sport-specific and special initiative fundraising as-needed. 
• Provide strategic leadership for season ticket holder and donor cultivation and communication. 
• Oversee Ticket Sales team and their efforts to maximize fan attendance at Baylor events in collaboration with Athletics Marketing to generate ongoing, annual revenue. 
• Oversee Ticket Operations, ensuring smooth and consistent customer experiences for ticket holders in premium and general areas at all ticketed home events and select away, neutral site or postseason competitions. 

“B” Association 

• Provide strategic oversight of the “B” Association, a membership organization for former student-athletes who earned an athletic letter during their time at Baylor. 
• Oversee the development of strategic partnership programs aimed at increasing engagement and membership, while creating opportunities for enhanced relationships. 
• Provide guidance and oversight to the Executive Director of the “B” Association and team. 
• Ensure the success of the “B” Association team in their daily operations and relationship-building efforts with former student-athletes to ensure the foundation's continued growth and success in engaging, connecting, and honoring the legacy of all Baylor Letterwinners. 

Multi-Media Rights & Corporate Sponsorship 

• Work in partnership with Playfly Sports and Baylor Sports Properties to grow revenue and enhance brand value by way of strategic brand partnerships. 
• Strategize on efforts to bolster community engagement and brand positioning both locally and nationally. 
• Proactively engage and update Deputy AD and Director of Athletics on key accounts and corporate sponsorship activities and strategies. 
• Work to achieve operational excellence as a key partner of Baylor Athletics by developing processes and fostering relationships between relevant areas of Baylor Athletics and the Baylor Sports Properties team to ensure smooth operations and collective success. 

Brand Engagement 

• This person ensures all marketing, communications, and creative efforts are tightly aligned with the overall Baylor Athletics and University brand strategies. They ensure consistent messaging and visual representation across all platforms. 
• Hold Senior Associate AD, Brand Engagement accountable for achieving key performance indicators related to fan engagement, media reach, brand visibility, and content quality. They are responsible for analyzing data, identifying trends, and making adjustments to strategies as needed. 

Collaboration & Executive Leadership 

• Responsible for ensuring that all external areas work in concert to achieve the athletic department's goals and enhance the university's reputation. 
• Cultivate a strong team culture within area of oversight and consistent collaboration with other areas of Athletics and the University and contribute to talent acquisition and retention across areas of oversight. 
• Responsible for allocating resources effectively across the various departments, ensuring that each has the support it needs to succeed. 
• Regularly report to the Deputy AD and Executive Leadership Team to align brand initiatives and revenue generation initiatives with departmental goals. 
• Responsible for mitigating risks related to public relations, media coverage, and brand reputation. They ensure that the athletic department is prepared to handle any potential crises and that its messaging is consistent and effective. 

Other 

• Work in partnership with the NIL General Manager and key NIL partners on strategic NIL fundraising planning and execution, while gaining mastery of the changing NCAA landscape. 
• Other duties as assigned by the Deputy AD. 

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco!