What are the responsibilities and job description for the Social Media Manager position at Bayou City Hemp Company?
Job Overview:
Do you have experience developing and implementing a social media strategy? Do you know how to build brand awareness across various social media platforms? Do you have passion for the cannabis and beer industry? If this all sounds like something you’ve been dreaming of then, this might be the role for you! We are seeking a dynamic and creative Social Media Manager to join our team at Bayou City Hemp and 8th Wonder. This position requires a high level of creativity, attention to detail, strong communication, and project management skills.
Reports to: Chief Marketing Officer
Job Responsibilities including, but not limited to:
- Strategy Development: Develop, implement, and manage our social media strategy, aligning with our business goals and brand identity. You will work closely with the marketing team to ensure our social media strategy complements and enhances our overall marketing efforts.
- Content Creation: Create engaging, informative, and creative content that reflects our brand’s voice and appeals to our target audiences. This includes crafting posts, stories, videos, and graphics for platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
- Community Engagement: Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales. Engage with our community by responding to comments, messages, and reviews to foster a positive community and add value to the user’s experience.
- Analytics and Reporting: Analyze the performance of social media campaigns and content using metrics and tools. Prepare reports on usage statistics, engagement rates, and the overall effectiveness of our social media efforts, making recommendations for improvement.
- Trend Monitoring: Stay up to date with the latest social media best practices, trends, and technologies. Experiment with new and alternative ways to leverage social media activities.
- Influencer Collaboration: Identify and engage with influencers and brand advocates to build relationships and collaborate on marketing campaigns.
Qualifications:
- Bachelor’s degree in marketing, Communications, or a related field.
- Proven work experience as a Social Media Manager or similar role.
- Excellent knowledge of Facebook, Instagram, Tik Tok, Twitter, LinkedIn, and other social media best practices.
- Experience with content creation, including basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Strong communication and interpersonal skills.
- Ability to multitask and work in a fast-paced, deadline-driven environment.
- Wakes up every morning with a new creative way to connect our brands with people in the digital universe.
- Excited to capture content on-site (Bayou City Hemp and 8th Wonder) and off-site (retail accounts, events, and festivals).
- Reliable transportation- will need to travel around the Houston Metro area for content
- Willing to travel as needed to conventions, trade shows, etc.
- Familiarity with the hemp/cannabis, craft beer, distillery industries is a big plus.
- Bonus points for photography/videography/post production skills.
