VP, National Advertising Division

BBB National Programs

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

Vice President, National Advertising Division

WHO WE ARE

We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self-regulation, we are currently operating more than twenty globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. Our programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

ABOUT BBB NATIONAL PROGRAMS’ NATIONAL ADVERTISING DIVISION

Founded in 1971, BBB National Programs’ National Advertising Division provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division monitors national advertising in all media, enforces high standards of truth and accuracy, and efficiently resolves disputes to build consumer trust and support fair competition. The National Advertising Division reviews advertising based on challenges from businesses, complaints from consumers, or on its own initiative covering a wide variety of both industries and issues. The National Advertising Division’s decisions represent the single largest body of advertising decisions in the United States.

YOUR IMPACT

In this leadership role, as the Vice President, National Advertising Division, you will work to hold the advertising industry to standards for truthful and transparent advertising in cases brought by competitors or through BBB National Programs’ National Advertising Division’s own monitoring of the advertising industry. These case decisions impact both the case at hand and the advertising industry as a whole, as they provide guidance on claim substantiation and other truth and transparency issues in advertising.

Essential Duties and Responsibilities

• Lead, create, and implement strategies to grow the National Advertising Division and leverage internal and external relationships to support the achievement of the organization’s overall growth goals
• Build and nurture relationships with key strategic industry stakeholders to raise the profile of the organization and identify new growth opportunities for BBB National Programs and the National Advertising Division
• Strategic oversight of National Advertising Division operations ensuring continued excellence at the National Advertising Division
• Serve as an expert and thought leader for BBB National Programs and the National Advertising Division, including through podcasts, speaking engagements, appearances, articles, and blog posts
• Collaborate on programmatic messaging strategies and materials in partnership with Business Development teams (e.g., National Partners, Marketing & Communications)
• Meet or exceed financial and budget goals
• Serve as a member of BBB National Programs’ Program Leadership

WHAT YOU WILL BRING

Must have:

• Juris Doctor (JD) required
• 10 years’ experience in advertising law
• 5 years leading a team
• Established reputation for expertise and integrity in the advertising industry
• Ability to effectively build and leverage relationships
• Demonstrated public speaking and public relations skills
• Strong creativity and critical thinking skills
• Sharp analytical and problem-solving skills
• Strong written and oral communication skills

Let us know if you have:

• FTC experience
• Fortune 500 in-house counsel experience leading advertising/marketing law
• Litigation experience in false advertising matters
• Prior experience with BBB National Programs’ National Advertising Division

WHAT WE OFFER:

At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace. Cultivating a team of talented and engaged professionals who seek out new challenges and opportunities catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.

Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans, paid short-term disability insurance, and life insurance.

Financial Well-Being: Build your retirement savings with our 401k plan matching up to 7% of your contributions.

Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and sick leave.

Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.

Environment: Our modern headquarters in McLean, VA and office location in New York, NY provide the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive mindset and diverse workforce are strengths in fulfilling our mission; therefore, we continuously work to engage and develop diverse and inclusive talent and leaders.

BBB National Programs is proud to be an equal employment opportunity employer.