What are the responsibilities and job description for the Digital Marketing Manager position at BCD Travel?
Digital Marketing Manager
Date : Feb 10, 2025
Location : US, Virtual, NOAM
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Your ideas can drive the future of corporate travel. Join BCD and challenge the status quo!
Digital Marketing Manager (Advito)
Full time, remote, United States, United Kingdom
As part of the Advito marketing team, you'll be a key player in shaping our content marketing and distribution strategy by providing data-driven insights to enhance the customer journey. You'll be responsible for managing the Advito website (both front-end design and back-end functionality), boosting website traffic, leading our SEO strategy, running paid search and social media ads, and supporting sales targets through digital marketing campaigns.
In this role, you'll be at the forefront of our lead generation efforts, leveraging our website and digital ads to build marketing funnels and attract new customers. You will report to the Senior Manager of Marketing and work closely with stakeholders across Advito and BCD global marketing.
As a Digital Marketing Manager, you will
- Maintain and update the website, ensuring compliance with brand standards, digital accessibility guidelines, global marketing policies, and legal requirements
- Develop and execute pilot programs across digital advertising, paid social, and paid search to drive lead acquisition.
- Support the Senior Marketing Manager to execute successful content marketing campaigns across the marketing funnel
- Enhance the user experience across digital touchpoints to drive higher conversion rates and optimize content for increased online visibility (SEO).
- Ensure the website follows current SEO best practices, monitor keyword performance, and use insights to drive content marketing efforts.
About you
About Advito
Advito is the consulting division of BCD Travel, specializing in transforming corporate travel programs. Employing an intelligence-driven framework, Advito dynamically manages supplier spend and traveler behavior, ensuring efficient travel programs that meet the needs of all stakeholders. Through smart analytics, unique supplier strategies, and integrated traveler engagement, Advito elevates travel programs to new heights of sustainability, savings, and satisfaction. Advito is a pioneering travel consultancy with an ISO-certified carbon reporting methodology, GATE4, and a dedicated practice area for driving sustainable business travel.
Your life at BCD
Working at BCD means connecting, collaborating and celebrating. You'll be part of a virtual, dynamic and flexible work environment that fosters a good work-life balance so you can focus on what makes you happy. But don't just take our word for it! Hear why people join BCD and more about the great perks of Life at BCD.
You'll be offered
At BCD Travel we value you, our culture and success is defined by you. We carefully consider a wide range of compensation factors, including your professional background and experience. The salary range for candidates in applicable jurisdictions in the US for the position of Digital Marketing Manageris between $75,000 and $80,000. The actual pay depends on your skills, qualifications, experience and geographical location.
Ready to join the journey? Apply now!
We're dedicated to building a diverse, inclusive and authentic workplace. If you're excited about a role, but your experience doesn't align perfectly, we still encourage you to apply.
We are committed to providing reasonable and necessary accommodations to ensure all employees can perform their roles effectively. For accommodation requests or further information, contact our Talent Acquisition department at careers@bcdtravel.com.
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Salary : $75,000 - $80,000
