What are the responsibilities and job description for the Marketing Lead position at BCForward?
Job Description
Job Description
Engagement Marketing Execution Lead – Marketing Consultant - Early Engagement and Loyalty Execution
As Execution Lead for Cards Engagement Marketing, you will be responsible for the execution and management of personalized Engagement marketing campaigns to Cardmembers driving engagement and usage of their card benefits.
In this role, you will be focused on navigating and completing the channel integration steps to get strategies into market. This requires a sense of creativity, keen eye for detail and collaboration mindset to partner with a cross functional team to turn concepts into reality.
You will partner with a variety of cross-functional stakeholders to coordinate the end-to-end implementation of campaigns. You will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.
Core Responsibilities
Serving as the marketing execution leader driving best-in-class customer experiences, the following responsibilities are key to the role :
- Support channel intake process, prioritization and coordination with other execution teams
- Partner with internal teams on implementation of marketing creative and capabilities including personalization and integration
- Partnering with Digital / Mobile and Email Strategy leads to obtain results learning and support optimization plans
- Working across multi-functional teams, such as :
- Product and Marketing Strategy team
- Email Channel team and Operations
- Marketing Information Management and channel teams to influence and coordinate targeting
Qualifications
Company Description
About BCforward :
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work.
BCforward is an equal opportunity employer.
Company Description
About BCforward : Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally. BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work. BCforward is an equal opportunity employer.
