What are the responsibilities and job description for the Product Marketing Manager IV position at BCforward?
Role: Product Marketing Manager
Location: San Bruno, CA and Newark
Responsibilities:
-Help stand up and own the operations for a net new advertiser program, partnering closely with agency partners and internal cross-functional team members.
-Lead go-to-market for new launches. This includes communicating the rollout of new products and features both internally and externally to sales teams and businesses, in partnership with marketing, PR, and sales teams.
-Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
-Anticipate risks and manage escalations that arise along the way and see them through to resolution
Minimum Skills:
-6 years of work experience, with a background in management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles
-Proven experience in simplifying complex concepts
-Strong track record of execution, project management, and operating independently
-Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders
-Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed
-Experience contributing in setting strategic direction and executing go-to-market plans
-BA/BS degree
Must-Have Skills:
- Ability to build product and having market Intuition, have worked with product managers and also think like product managers
- Self-starter, can run with projects on their own. 5 or 6 years of work experience, with a background in management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles. Go To Market type function, such as consultant or project management experience
- Communicating affectively with different partners, cross functioning teams
Nice-to-have Skills
- Draw insights from large complex data sets and make strategic decisions a pov
- Experience working in creator marketing highly preferred
- Experience in the Ad industry with a product marketing background
