What are the responsibilities and job description for the Director, Account Based Marketing position at Beacon?
Our client is a growth stage, venture backed FinTech company revolutionizing the mortgage industry. They are seeking a B2B Marketer who understands how to build a high performance revenue funnel in the B2B fintech space. This person needs to have a deep passion for product lead growth strategies and a broad B2B acquisition toolset. Key Responsibilities Develop and Execute Demand Generation Strategies : Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO / SEM) to drive qualified leads and conversions.Optimize the Funnel : Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel.Content-Driven Engagement : Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement.Leverage Marketing Technology : Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting.Analyze and Report Performance : Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI.Collaborate Cross-Functionally : Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives.What We’re Looking For Fintech Experience : 3-7 years of experience in demand generation, marketing, or a related field, with a focus on fintech.Product Marketing Knowledge : Proven experience aligning demand generation campaigns with product marketing strategies.Data-Driven Mindset : Strong analytical skills with the ability to derive insights from campaign performance data.Marketing Expertise : Proficiency in marketing automation, CRM platforms, and digital advertising tools.Growth-Driven Mentality : Comfortable working in a fast-paced environment with a focus on scaling initiatives effectively.Collaborative and Creative : A team player with excellent communication skills and a knack for creative problem-solving.What’s in It for You? Join a forward-thinking fintech company that’s reshaping the industry.Collaborate with a team of talented, passionate professionals.Competitive salary and equity opportunities.#J-18808-Ljbffr
