What are the responsibilities and job description for the Paid Social Lead position at Beam?
Paid Social Lead
About the Role: We are seeking an experienced and dynamic Paid Social Lead to join our Paid Digital team. Reporting into our Associate Director, Paid Digital, this role plays a pivotal role in driving performance across paid social channels, with a focus on KPIs like revenue, CPA, and new customer acquisition. The ideal candidate will have a strong background in paid social strategy, hands-on campaign management, and performance creative strategy.
What You’ll Do:
- Develop, manage, and optimize paid social campaigns on Meta and TikTok / TikTok shop
- Drive key performance metrics including revenue, cost per purchase, ROAS, and new customer volume
- Own and execute a learning agenda to drive efficiency improvements via A/B tests
- Oversee creative production and testing for your channels, writing creative briefs and collaborating with internal & external teams to develop high-performing ad creatives
- Partner closely with the influencer marketing team to integrate paid social activations with influencer campaigns
- Analyze campaign data, report on performance, and provide strategic insights to improve outcomes
- Manage budgets and pacing to ensure campaigns are efficient and aligned with overall marketing objectives
- Stay current with industry trends and platform updates to drive innovation and maintain competitive edge
- Collaborate cross-functionally with internal teams to align paid social efforts with broader marketing initiatives
Who You Are:
- 4-6 years of hands-on experience managing paid social accounts, with a focus on Meta
- Proven track record of driving revenue growth and customer acquisition through paid social
- Strong analytical skills with the ability to interpret data and translate insights into action
- Experience writing creative briefs, reviewing creative, and collaborating with design teams to develop ad creatives
- Excellent project management skills and ability to manage multiple initiatives simultaneously
- Strong strategic thinking - can balance the day-to-day with longer term goals
- Ability to work independently and collaboratively in a fast-paced environment
- Excellent communication, presentation, and interpersonal skills
- Knowledge of marketing attribution and platforms like GA4, Amplitude, post-purchase survey, etc
Location: [Boston, MA or NYC/ Brooklyn, New York] Hybrid work schedule of 3 days/week in-office at either of our Boston or Brooklyn headquarters.
As a company that values diversity, equity, and inclusion, Beam encourages individuals of all backgrounds and experiences to apply for this opportunity. We’re a small, collaborative, hardworking team creating an environment where everyone can flourish.
Beam provides autonomy, ownership, flexibility, constructive feedback, a safe space to thrive, and unbridled opportunity for growth outside of silos. Our people are empowered to make decisions for the company- both big and small.
Beam provides fully covered medical benefits, unlimited time off, 401k with up to 4% match, charity matching, a wellness stipend toward health or fitness, hsa/fsa/childcare fsa enrollment, and an investment into professional and personal development.
These are the Values that Guide our Decisions in the Business:
People First
We take care of ourselves, our teammates and our customers equally
Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always
Ego is the Enemy
Always stay humble, hungry, and curious
Think Like an Owner
How are my actions or this moment going to affect the big picture?
Risk Taking
Make informed bets and emotionally move on from the ones that don’t work
Creativity and Rapid Iteration
Think big, fail fast and inexpensively
