Marketing Lead

About BeatGig

BeatGig is the world’s first Live Entertainment Operating System. We’re an industry-leading technology company and SaaS platform for booking, managing, and promoting live entertainment at colleges, bars, nightclubs, restaurants, and hotels. BeatGig streamlines the process of booking live entertainment and automates scheduling, calendars, communication, marketing, payments, 1099 reporting, and more. BeatGig is featured in Forbes and recognized by bars and restaurants as a key technology for simplifying operations and unlocking more revenue from every booking. We’ve established ourselves as a trusted partner to hundreds of venues and thousands of artists nationwide, with over 40,000 concerts booked since 2021. BeatGig has raised over $5M and is backed by investors like Peter Kiernan (former Goldman Sachs CMO) and John Hinshaw (former HSBC COO). 

About the role

BeatGig is looking for a hands-on Marketing Lead to drive our growth and brand strategy. This role is ideal for someone who thrives in a fast-paced startup environment, has experience scaling marketing programs, and is eager to take responsibility for demand generation, content, and performance marketing. The Marketing Lead will work closely with leadership to define and execute go-to-market strategies that drive user acquisition, engagement, and retention.

Key Responsibilities:

• Execute the go-to-market strategy for BeatGig’s venue and artist products.
• Develop and manage multi-channel marketing campaigns, including content, email, paid media, and social media.
• Craft compelling brand messaging, positioning, and storytelling to enhance BeatGig’s presence in the market.
• Optimize and grow digital channels, including SEO, paid ads, and influencer partnerships.
• Create sales enablement materials such as decks, case studies, and one-pagers to support revenue goals.
• Collaborate cross-functionally with product, sales, and customer success teams to align marketing efforts.
• Analyze performance metrics to refine strategies and maximize growth.
• Experiment with and test new marketing tactics to drive pipeline and increase conversion rates.
• Manage marketing budget efficiently to optimize ROI.

Qualifications:

• 5 years of experience in growth, demand gen, and product marketing.
• Preferred experience in B2B SaaS, B2C, or startups.
• Strong writing skills with the ability to craft compelling copy for campaigns, website content, and social media.
• Data-driven mindset with experience using analytics tools to inform decisions.
• Self-starter with a bias for action – comfortable working hands-on to execute campaigns.
• Detail oriented with a strong ability to manage multiple projects simultaneously.
• Passion for live entertainment and an understanding of the challenges within the industry.



Perks & Benefits:

• Competitive salary 
• Equity options
• Comprehensive health benefits
• Opportunity to work in a fast-paced, high-growth startup environment
• Access to live events and industry networking opportunities

If you’re a strategic thinker with a passion for marketing and the music industry, we’d love to hear from you. Apply now to join BeatGig and help us create unforgettable live experiences.