Remote Lifecycle Marketing Lead | WFH

Lifecycle Marketing Lead - Remote | Work From Home

Overview

Join us as we revolutionize the way individuals engage with nutrition and wellness. As a Lifecycle Marketing Lead, you will be pivotal in steering our email, SMS, and retention marketing initiatives throughout the entire patient lifecycle—from initial conversion to enduring engagement. This is a remarkable opportunity to craft and implement lifecycle marketing programs that significantly influence our growth trajectory, ensuring that more individuals access vital nutrition support.

Key Responsibilities

• Take charge of the Lifecycle Marketing strategy by managing email, SMS, and other communication channels to enhance conversion, retention, and re-engagement.
• Design, implement, and optimize end-to-end campaigns, including crafting personalized outreach initiatives.
• Establish key lifecycle metrics and define clear objectives that align with overarching business goals.
• Create segmentation strategies to tailor messaging for diverse patient demographics.
• Collaborate with cross-functional teams, including Marketing, Product, and Engineering, to synchronize lifecycle initiatives with significant company milestones.
• Utilize A/B testing, experimentation, and performance analysis to continuously refine and enhance campaigns.
  
  

Required Skills

• 6-8 years of Lifecycle Marketing experience, demonstrating a solid ability to drive engagement and retention for consumer-oriented brands (healthcare or wellness experience is advantageous).
• Proven expertise in building and executing email and SMS campaigns (familiarity with Customer.io and SendGrid is preferred).
• Strong analytical skills and data-driven mindset with experience in optimizing conversion rates, customer churn, and lifetime value.
• Ability to collaborate effectively with designers and email coders to produce engaging and high-performing campaigns.
• Technical understanding of data integrations, working closely with engineering teams to enhance lifecycle marketing efforts.
• Comprehensive knowledge of customer segmentation, utilizing research and data to inform messaging strategies.
  
  

Qualifications

• A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• An exceptional attention to detail while maintaining efficiency and speed.
• A patient-centric outlook with the ability to create compelling and personalized messaging.
• A strong desire to drive meaningful business impact in a rapidly growing organization.
• A passion for healthcare and nutrition, with a belief in the transformative power of food as medicine.
  
  

Career Growth Opportunities

We are committed to fostering your professional development and career advancement, offering ongoing learning resources and support to help you thrive in the fast-evolving healthcare and nutrition sector.

Company Culture And Values

Our mission is clear: to improve people’s health by facilitating better nutrition. We pride ourselves on a mission-driven approach, fostering a collaborative environment where autonomy and ownership are highly valued. Join a team that is united in its dedication to making a positive impact on the lives of individuals.

Compensation And Benefits

• Competitive Salary & Bonus Opportunities
• Comprehensive Health, Dental & Vision Coverage
• Flexible Remote Work Options
• Home Office Stipend
• Unlimited PTO & Paid Parental Leave
• 401(k) Plan with Employer Matching
• Wellness Perks like gym memberships and mental health programs
• Team Retreats & Virtual Events
  
  

If you are enthusiastic about the intersection of marketing and healthcare, and wish to leverage your expertise to make a substantial difference in people’s health, we invite you to apply!

Employment Type: Full-Time