Associate Director, Paid Social

Who we’re looking for : We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management.We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.The Opportunity : If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include : Team Leadership Determine how to use Social resources most efficientlyEffectively manage and lead all Social team members on particular client team(s)Identify training and development needs of client team and broader functional teamBuild training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teamsDevelop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being usedConsulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goalsLead hiring process for Social team members on their client teamOversight for on-boarding new clients within their office locationEnsure integration with other functional teamsGrow Business Determine how to increase and expand paid media services for their clients for any objective depending on client KPIHelp identify and test new channels and products, highlighting results and sharing across organization and externallyEnsure Social strategy aligns with client’s overall business goals and merchandise impactHelp business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the processBroader agency responsibilities, related to one or more of the following : Practice DevelopmentProduct & Service DevelopmentPartner RelationsPractice Development : Training Owns Social portion of new hire training and onboarding, including : Coordination with HREnsure all materials are up-to-date and all trainings have presentersCoaches and evaluates presenters to make sure they are effectiveDetermines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectivenessDevelops and provides feedback for onboarding processDevelops and ensures certification exams are effectiveLeads roll-out and adoption plan for new processes, strategies, etc. developed across client teamsInnovation Identifies and develops new processes, strategies, frameworks, etc.Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teamsHelps pilot new approaches with client teams to refine and ensure viabilityMeets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.Alpha / Beta tests Keeps track of alphas and betas being tested across client teams, encourages sharingEnsures learnings and insights are captured and shared across client teamsProvides oversight to client teams on testing approach, analyzing results, and merchandising internally and externallyPOVs Leads development of POVs related to new products and enhancements related to existing PHD Social products and servicesProduct & Service Development : New External Channels / Products Identifies and evaluates new channels and productsRecommends clients to test new channels and productsMaintains central repository of information on channels / products, testing completed, results, recommendations for client types, etc.Internal Products & Services Helps with product marketing for existing Social servicesProject manages development and testing of products and servicesIdentifies new products / services being delivered by client teams and determines potential to provide at agency levelPartner Relations : Technology Main point of contact for technology partners – competitive and campaign managementIdentify and evaluate new technology providers in the spaceDevelop proposals for new providers recommended for the agencyMaintain repository of information about technology partnersUpdate technology RFIs / comparisons on periodic basisPoint of escalation for technology related issuesResponsible to ensure all client teams are informed about new providers or updates to existing technologiesSubject matter expert for client team questions, new business, sister agencies, etc.Social Networks Main point of contact for social networksOversee Insertion Order creation and processPoint of escalation for engine related issuesManage logins, ensure complianceResponsible to ensure all client teams are informed of new products and engine enhancementsCoordinate presentations from providers for Social team or broader agencyCoordinate QBR from key engine partnersCoordinate with training lead on related certificationsOur expectations of you : Deep understanding of social performance campaigns and activationRefine Social Supervisor’s social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goalsAbility to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversionHaving a passion for advertising and establishing yourself as a thought leader within the office Staying up to date on industry trends and partner updatesProactively bringing new opportunities to the teamProactively bring new ideas for the account for broader business impactEnsure proper communication between various agency capabilities and performance teamDay-to-day lead on client communicationsWhat you’ll need to succeed : Bachelor’s degree or relevant post-secondary education, training, or equivalent experience5 years business experience including hands on keyboard building and / or managing accounts in the paid social marketing and / or interactive advertising space.Be a proactive self-starterPossess general knowledge of direct and brand marketing principles and strategiesHave a deep understanding of the interactive marketing landscapeHave polished presentation, communication, and analytical skillsHave strong organizational skills, being able to manage multiple projects at onceHave online media sales and / or interactive ad agency experienceKnow the difference between features and benefits and how to sell and deliver value!The outcomes we will celebrate : Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.Who you’ll partner with : You’ll work hand in hand with the social members on your team, partnering with the strategy / planning teams.Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video / Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.What you can expect : The chance to grow the agency and yourself.Freedom to collaborate with over 4,000 colleagues in 80 offices worldwide.The ability to be brave, try new things and help continue to grow our digital offering.A place that cares about your personal passions just as much as your work.#LI-KT1#J-18808-Ljbffr