Associate Director, Paid Social

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
  
  

Who We’re Looking For

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity

If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:

Team Leadership

• Determine how to use Social resources most efficiently
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Social team members on their client team
• Oversight for on-boarding new clients within their office location
• Ensure integration with other functional teams
  
  

Grow Business

• Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
  
  

Broader agency responsibilities, related to one or more of the following:

• Practice Development
• Product & Service Development
• Partner Relations
  
  

Practice Development

Training

• Owns Social portion of new hire training and onboarding, including:
• Coordination with HR
• Ensure all materials are up-to-date and all trainings have presenters
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
  

Innovation

• Identifies and develops new processes, strategies, frameworks, etc.
• Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
• Helps pilot new approaches with client teams to refine and ensure viability
• Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
• Alpha/Beta tests
• Keeps track of alphas and betas being tested across client teams, encourages sharing
• Ensures learnings and insights are captured and shared across client teams
• Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
  

Product & Service Development

New External Channels/Products

• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
  
  

Internal Products & Services

• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
  
  

Partner Relations

Technology

• Main point of contact for technology partners – competitive and campaign management
• Identify and evaluate new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Responsible to ensure all client teams are informed about new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
  
  

Social Networks

• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Responsible to ensure all client teams are informed of new products and engine enhancements
• Coordinate presentations from providers for Social team or broader agency
• Coordinate QBR from key engine partners
• Coordinate with training lead on related certifications
  
  

Our Expectations Of You

• Deep understanding of social performance campaigns and activation
• Refine Social Supervisor’s social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
• Having a passion for advertising and establishing yourself as a thought leader within the office
• Staying up to date on industry trends and partner updates
• Proactively bringing new opportunities to the team
• Proactively bring new ideas for the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications
  

What You’ll Need To Succeed

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5 years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Know the difference between features and benefits and how to sell and deliver value!
  
  

The Outcomes We Will Celebrate

Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.

Who You’ll Partner With

You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What You Can Expect

• The chance to grow the agency and yourself.
• Freedom to collaborate with over 4,000 colleagues in 80 offices worldwide.
• The ability to be brave, try new things and help continue to grow our digital offering.
• A place that cares about your personal passions just as much as your work.
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$110—$135,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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