Brand Marketing Manager

About the Job:

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title: Brand Marketing Manager

Department: Marketing

Reports to: Associate Director, Brand Marketing

Job Type: FULL TIME / EXEMPT

Location: Hybrid (New Jersey-Based)

Job Summary:

The Brand Marketing Manager will play a pivotal role in supporting growth for product categories within the portfolio of Beautynova Americas brands, milk_shake, DEPOT, & Medavita. This role will work alongside the senior marketing team leaders, and in collaboration with sales, education and global teams, to execute tactical marketing plans, monitoring competitive market trends, and managing end-to-end processes for promotions and product launches. This role will also be responsible for overseeing the execution of marketing materials, ensuring operational excellence across all touchpoints, and aligning brand strategies with business objectives.

Responsibilities:

Operational Product & Brand Marketing

• Support implementation of new product launch plan including sell in materials, digital support materials, and a comprehensive outstanding consumer experience support plan
• Manage and maintain brand positioning and equity across all materials and channels. Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC/DTP material
• Ensure all content meets brand standards and regulatory compliance while coordinating artwork approval from key partners. Will also work closely with Marketing counterparts to monitor campaign performance
• Support 360 launch plans from strategic brief through execution with cross-functional teams to ensure cohesive messaging across all touch points
• Work collaboratively with marketing, education & sales to create key launch documents and materials (Launch strategy decks, Market and Distributor Meetings, Account presentations, etc)
• Manage detailed marketing calendar for both new products and re-support priorities
• Own the promotions process from concept to execution, including development, artwork approvals, assembly, and distribution
• Manage the inventory, production, and distribution of marketing collateral, ensuring on-time delivery and alignment with brand standards
• Oversee the maintenance and updating of all marketing materials across digital and physical platforms.
  
  

Product Management

• Work with global and cross functional teams to maintain item information including product specs, sku numbers, reformulations, repacking, quality, etc
• Support in post-launch analyses for SKU rationalization and product assortment strategy
• Assist in the management, development and implementation of the product portfolio and product marketing strategy, along with product naming
• Develop and maintain pricing strategy for North America (US and Canada). Liaise with the global team to ensure products are globally compliant
  
  

Industry & Trends

• Conduct ongoing competitive analyses using data from Kline, Circana, and other tools, offering actionable recommendations for product positioning and promotional tactics. Routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities
• Help identify trends, pull customer insights, and competitive landscapes, translating findings into actionable brand campaign plans
  
  

Reporting & Metrics

• Lead after-action review of new launches and campaigns, summarizing and sharing learnings to inform future initiatives and optimize effectiveness
  
  

Any other assignments, projects, duties or tasks as assigned by management

Required Skills/Abilities:

• Project Management: Manage multiple projects simultaneously in a fast-paced environment, ensuring that product development and marketing campaigns are executed on time
• Operational Expertise: Demonstrated ability to manage complex projects, ensure deliverables are met, and execute marketing plans effectively
• Exhibit strong organizational and communication skills
• Independence & Initiative: Ability to work independently and take ownership of projects
• Cross-Functional Collaboration: Work with sales, education, creative, social and influencer team members to ensure consistent messaging and branding across all marketing channels. Team oriented with a can-do attitude
• Data-Driven Decision Making: Leverage insights to inform product development and marketing strategies, measure ROI and performance, and inform tactical decisions
• Industry Trends: Stay informed on industry trends, competitor activities, and consumer preferences, and adjust strategies accordingly
• Attention to Detail: Exceptional execution and follow-through to ensure accuracy and consistency
• Prior product and brand marketing experience required
  
  

Physical Requirements and Working Conditions:

• Hybrid work environment with a combination of in-office and remote work
• Prolonged periods of sitting and working at a computer
• Occasional lifting of up to 15 pounds
• Walking between different departments when in the office
• Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations
• Adaptability to different working environments, including interactions with remote teams and account partners across various time zones
• Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10% of time
  
  

What We Offer:

• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program
  
  

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

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