Marketing Manager - Brand

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000 employees and presence in 200 countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.

Job Summary:

This role is responsible for developing impactful marketing plans that support the business strategy. The brand manager will support the product marketing team for all marketing initiatives related to the category. The primary role will be to lead the go-to marketing plans for new product introductions and to support new and existing products floored across different retailers. A 360-degree marketing launch program will be developed and executed by working closely with a variety of cross functional teams including: Sales, E-Comm, Trade Marketing, and internal and external agencies.

Job Responsibilities:

• Manage new product launches/go-to-market plans, tactics, and execution with internal team and external agencies.
• Create standardization around new product launch introduction (marketing requirements).
• Work closely with cross functional teams to bring new product launches/brand direction to life offline/online.
• Align with Consumer Market Insight team to understand consumer insights for development of overarching product messaging.
• Develop communication framework including positioning, claims, product feature/benefits.
• Develop full 360 toolbox creation that aligns with company brand guidelines (messaging, visual merchandising, content, social media, influencer marketing etc.).
• Ensure messaging and creative consistency across all vehicles/platforms that deliver on brand positioning.
• Lead the creation and accuracy of copy and ensure messaging and assets meet brand guidelines approvals (legal Trademark, and senior leadership)
• Write briefs that will inform campaign development and creative development such as packaging, video development and other marketing efforts.
• Manage timeline for new product launches and other key marketing initiatives.
• Working closely with agency or internal stakeholders to prioritize workload daily; ensuring materials are delivered and prepared in a timely and cost-effective manner.
• Responsible for finalizing all creative materials.
• Create and maintenance of annual marketing activation and promotion calendar.
• Manage existing essential and core product marketing needs and day-to-day marketing requests for the category.
• Other duties assigned.

Qualifications:

• Degrees in Marketing or related field.
• 5-10 years of Marketing and/or related experience.
• Strong creative sensibilities and strategic thinking.
• Experience with product marketing launch plans and overall communication framework.
• Strong written and oral communication skills.
• Resilient, with a “can-do” attitude.
• Ability to self-manage projects and thrive in a fast-paced environment.
• Advanced skills in PowerPoint and Excel.
• Ability to travel Domestic and Occasionally Internationally

Benefits: PTO, Medical, Dental, Vision, 401K, % Bonus

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.