What are the responsibilities and job description for the E-commerce Operations Manager position at Becker's Best Shoes?
Job Title: Marketing and E-commerce Manager
About Us: Becker's Best Shoes is a leading provider of comfort footwear, dedicated to delivering exceptional quality and customer satisfaction.
We are seeking a skilled Marketing and E-commerce Manager to lead our online marketing efforts and drive business growth through e-commerce.
Responsibilities:
- Develop and execute a comprehensive marketing strategy, focusing on brand awareness, lead generation, and conversion.
- Manage and optimize our e-commerce platforms, ensuring a seamless user experience and efficient checkout process.
- Create and distribute engaging marketing content, leveraging social media, email, and other online channels.
- Analyze and report on marketing campaign performance, using data-driven insights to inform future strategies.
- Collaborate with the sales team to align marketing efforts with business objectives and drive revenue growth.
- Stay up-to-date with industry trends and emerging technologies, applying knowledge to improve e-commerce operations and marketing effectiveness.
Qualifications:
- 1-3 years of marketing experience, preferably in the footwear industry.
- Proven track record of successfully developing and executing marketing strategies.
- Strong analytical skills and attention to detail, with the ability to interpret data and make informed decisions.
- Proficiency in e-commerce and marketing platforms, as well as digital marketing tools.
- Creative thinking and problem-solving abilities, with a focus on driving business results.
