What are the responsibilities and job description for the Marketing and E-commerce Manager position at Becker's Best Shoes?
Marketing and E-commerce Manager Role
The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive online sales.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand awareness and drive online sales.
- Create and distribute marketing content effectively, both online and offline.
- Plan and execute innovative promotional offerings, marketing campaigns, and events.
- Strengthen relationships with clients and company partnerships.
- Collaborate with the sales team to ensure marketing efforts support their sales goals.
- Track, analyze, and report on the success of marketing campaigns and events.
- Manage and optimize e-commerce platforms, ensuring a seamless and user-friendly shopping experience.
- Monitor and report on the performance of marketing efforts, using data-driven insights to refine strategies.
- Stay up-to-date with industry trends and emerging technologies to keep our e-commerce operations competitive.
Qualifications:
- 1-3 years of marketing experience.
- Excellent writing and communication skills.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency in e-commerce and marketing platforms (e.g. Shopify, Klayiyo, SEMrush) and digital marketing tools (e.g. Google Analytics and SEO).
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
